MOUNTAIN VIEW and SAN JOSE, Calif. -- January 13, 2010 -- Goodmail Systems, the creator of CertifiedEmail™, the industry’s standard class of trusted email, and Liveclicker, a developer of advanced video commerce applications, today announced a joint partnership to extend video email marketing to more consumers by adding Liveclicker’s video technology atop the Goodmail CertifiedEmail platform. The companies today also announced CertifiedVideo .GIF, a new joint service that ensures deliverability and automatic play of Liveclicker-enhanced video emails through all Goodmail ISP partners.
MOUNTAIN VIEW, Calif., December 15, 2009 - Goodmail Systems, the creator of CertifiedEmail™, the industry’s standard class of trusted email, today announced the publication of the CertifiedDomain™ list, the email industry’s first domain-based whitelist of good email senders. Meeting the evolving needs of the email industry, CertifiedDomain further extends Goodmail’s leadership in standards-based certification products for trusted brands that engage with consumers via email. CertifiedDomain is the first in a new line of domain-based products to be introduced by Goodmail throughout 2010.
The emergence of online video offers a unique opportunity for email marketers to connect more strongly with their audiences. While using the wrong kind of video in an email campaign will frustrate consumers, using the right kind can create a powerful brand experience.
Sometimes context means everything. Especially when an e-mail contains "XXX." So while Super Bowl fans may have found messages from the National Football League innocuous, spam filters did not. The filters didn't bother to understand the concept of Roman numerals that counted out the games between 30 and 39. So e-mail experts did, and here they provide more tips for marketers in similar fixes.
MOUNTAIN VIEW, Calif., April 2, 2009 - Goodmail Systems, the creator of CertifiedEmail™, the industry’s standard class of trusted email, today announced the launch of CertifiedVideo™, a cutting-edge technology that allows legitimate commercial and nonprofit organizations to incorporate streaming video within the body of email communications they send to opted-in recipients. AOL is the first email provider to implement CertifiedVideo, enabling its Webmail users to receive CertifiedVideo messages. The first CertifiedVideo senders include Country Music TV, DailyCandy.com, Fox Digital, iVillage (NBC Universal), LiveNation, the New York Times, Target, Thrillist and Turner Networks.
Increased spam and phishing attacks, as well as increasing e-mail and image blocking by ISPs, top the list of marketers' concerns for 2009, according to a recent Goodmail Systems-sponsored survey conducted by JupiterResearch.
In my live chat from the Nov. 13 All About eMail Virtual Conference & Expo presented by eM+C, I answered questions from listeners about e-mail deliverability. Here are some of the e-mail deliverability best practices that I shared with the audience.
In many ways, the nearly 10-year-old spam debate in this country has mirrored the great national political debate, with highly polarized sides, many ups and downs, and glimmers of productive industry cooperation here and there. If you look back at the past eight years in this country, you can rightfully wonder whether we've made any progress and are on the right track.