Question: What tactics should international direct marketers employ to maintain the integrity of global data? Answers: • Seek resources and expertise specifically addressing the complexities of international data. This can include training your in-house data capture staff on the particular details of international data, using industry experts and resources to improve data capture and data management practices, and/or working with suppliers that have significant experience with international data. • International data often contains foreign accent characters, diacritics or local-language text characters that are not supported by most domestic computer systems. Be aware of the large number of different international data encoding standards that exist to store this information,
Global-Z
October 4, 2006
