Gilbert Direct Marketing

A Corporate Blogging Primer, Part 2
August 20, 2009

In part 1 of this series, I discussed the many ways to add value to your blog and cement your brand to your readers — essentially your customers and prospects. In part 2, I get a bit personal, offering some tips I’ve used to build my personal direct marketing blog and others.

A Corporate Blogging Primer
August 13, 2009

When used correctly, blogs can be an excellent tool for engaging prospects and customers — especially in today's environment, when the companies we deal with are more machine than human. We call in and get interactive voice response rather than a live person. We read FAQs instead of speaking to customer service reps. It’s an isolated feeling. So when I create a blog, I do the following three things:

How to Build a Personal and Business Following on Twitter
March 19, 2009

If you're not already familiar with it, Twitter is an interesting microblogging application that allows you to send small messages — called "tweets" — to people's cell phones and Twitter homepages. These messages are limited to 140 characters, the maximum length of an SMS text message.

5 Tips for Using LinkedIn as a Business Tool
February 26, 2009

In addition to being an exceptional tool for personal business networking, LinkedIn is also a great place to market your business. Here are five tips to help your business network grow through LinkedIn:

Superior Product, Exceptional Customer Service
February 12, 2009

In today's social media age, it’s not enough to just build a brand and assume it'll flourish. More than ever, companies need customers to be emotionally cemented to their brands via superior products and exceptional customer service.

Disney Uses Engagement to Capture Customers
January 15, 2009

From the earliest days, relevance has been the goal for most direct and online marketers. Today, however, relevance is not nearly enough. Now, marketers need to focus on one-to-one relevant communications.