Old Navy Haters Gonna Hate
May 5, 2016 at 8:00 am

On Wednesday, Old Navy was trending on Twitter and Facebook, as well as overtaking a previously unrelated hashtag: #lovewins. And the

Opt-out Email Marketing Debuts in My Yahoo Search Results
March 26, 2015

I'm not complaining. I'll say that right away. However, I was a bit surprised on Tuesday to see a notification on the page above my search engine results about a package delivery slated for Wednesday, while I was searching for information that was completely unrelated. Before I could click on "Lyris," I found out that my "Excursion II Rolling Duffle Bag, Medium" from LLBean was on its way to my home.

Bridge the Gap with Data-Driven Marketing
June 13, 2014

Data-driven marketing is one of the most effective ways for marketers to take full advantage of today's marketing opportunities. When you know more about your customer, you can do more with those insights and engage them in relevant, timely offers. When marketers leverage data-driven opportunities, businesses thrive, and consumers connect. Download our ebook today.

Heartbleed Proves the Password Is Dead. This Is What You Need Now
April 15, 2014

The Heartbleed bug has made plain what everyone in cybersecurity already knew, whether they admit it or not: Passwords are dying. All of them. Got one of those fancy pieces of software that invents a unique and unrememberable password for every one of your accounts? It's not enough. Do you make a new password for every service, based on a phrase so that you can remember it but the dictionary can't find it? That's certainly worth doing, but it may not help you

How Marketing and Sales Can Bridge the Gap
March 31, 2014

History is littered with love-hate relationships: England and France, Scarlet O'Hara and Rhett Butler, Nicole Richie and Paris Hilton, to name a few. I'd like to add sales and marketing to the list of friend-enemies. The sales-marketing "frenemy" relationship is ingrained in many organizations

Geo-Targeted Mobile Marketing Is Not a Trend
January 20, 2014

Video accounts for 50 percent of all mobile data. Experts are predicting that geo-targeted mobile marketing will be the hottest trend for 2014. A large majority of mobile advertising focuses on location, as this is one of the biggest advantages to utilizing this type of marketing. Along with geo-targeting comes a ton of great reasons to include video into your marketing mix if you haven't yet

Using Video Production as Part of Your Customer Retention Strategy
January 6, 2014

Video is a tool designed to communicate with your customers. If you follow the statistic "80 percent of your future revenue will come from 20 percent of your current customers," you know that the greatest part is to keep your customers happy so they keep coming back. The best way to preserve your clients is to keep them engaged.  You can keep your clients engaged by offering new videos about your product or service

DIY Video: You Can, But When Should You?
October 21, 2013

Have you ever walked into a business with dirty windows? What were your thoughts? Do you like listening to radio that's full of static and sounds like it's being broadcast from a cave? Then you can understand the results people get after viewing do-it-yourself videos. With smart phones becoming even smarter, a lot more folks are shooting their own business videos. Just because you can shoot your own doesn't always mean you should. However if you do decide to DIY, try to keep these key tips in mind.

Retailers Fight Exile From Gmail Inboxes
September 17, 2013

Even in an age of Twitter posts and Instagram photos, email is still the way marketers reach the hearts—and wallets—of consumers. And that is why retailers are up in arms about Google’s latest tweak to Gmail. Over the summer, the Internet behemoth gradually introduced a new inbox with an assortment of folders for different types of messages, including a main inbox and ones for social networking alerts, e-commerce promotions, updates from businesses like banks and mailing-list messages. For Google, it’s another moneymaking avenue