The most reliable and scalable approach to finding new B-to-B customers is outbound communications, whether by mail, phone or email, to potential prospects, using rented or purchased lists. B-to-B marketers typically select targets from prospecting lists based on such traditional variables as industry, company size and job role, or title. But new research indicates that B-to-B prospecting data is much more detailed these days, and includes a plethora of variables to choose from
Fortune annually compiles a list of America’s largest corporations, aptly named the “Fortune 500” (F500) given their size and wealth. … In 2008, the University of Massachusetts Dartmouth Center for Marketing Research released one of the first studies on social media adoption among the F500 … Last year’s F500 study drew attention for the leveling off of blogging, with only 23 percent hosting a public-facing corporate blog in both 2010 and 2011. The latest iteration documents a leap forward for these titans as they show the first signs of really embracing a range of social media tools.