Forrester Research Inc.

Microsoft Opens Its 2-D Barcode System to Rival QR Codes
December 15, 2011

In a surprising move, Microsoft Corp. today announced that its proprietary two-dimensional bar code system Microsoft Tag now can generate and read Quick Response, or QR, 2-D bar codes. This could be a sign that Microsoft has seen the writing on the wall—or perhaps the QR codes on the wall, not Tags.

“They have recognized that Tag will not be able to gain critical mass at this point,” says Dan Shust, director of emerging media at interactive marketing firm Resource Interactive.

Entering the Inbox
December 1, 2011

We hear how email is becoming obsolete and social networking is morphing into the medium of choice for online communication. But in the B-to-B community, it hasn't happened yet.

Benefits of Social Sign-In Must Offset Privacy Concerns
December 1, 2011

One of the most important yet tedious components of opening a new account account at a bank is completing the new account form. Whether done at a branch or online, the new account registration process is the first (and sometimes only) time when a bank can learn about a customer's needs, behaviors and expectations of the relationship.

Now's the Time for Mobile Marketers to Unleash the Power of Data
October 7, 2011

It’s time to for marketers to unleash the power of their mobile lists and data. Although mobile engagement is still an emerging discipline, savvy marketers are transforming the power of mobile opt-in lists into marketing gold. Here are a few tips marketers need to start paying attention to or risk losing customers to their competition.

Facebook Won’t Become E-Commerce Force, Analyst Says
April 8, 2011

ll sorts of merchants are experimenting on Facebook. Best Buy has set up a shop on the social-networking site. Home Depot gives special offers to people who “like” its page. Levi’s added a “like” button. But does this mean Facebook is en route to becoming a major e-commerce player? Forrester Research analyst Sucharita Mulpuru says the answer is a resounding “No.”

Targetbase Named as a Leader in Database Marketing Services by Independent Research Firm
January 25, 2011

argetbase, a leading U.S.-based direct marketing agency known for its expertise in understanding consumer data, translating that data into intelligence, and using it to produce spectacular creative with measurable results, today announced that the company has been cited as a leader by Forrester Research, Inc. in its January 12, 2011 Forrester Wave report, "The Forrester Wave™: US Database Marketing Service Providers, Q1 2011."

Acxiom Reports Strong Rating in Forrester's Evaluation of US Database Marketing Service Providers
January 18, 2011

Acxiom Corp., a Company focused in marketing services and technology, showed strong performance in Forrester Research Inc.'s recent evaluation of US database marketing service providers. Acxiom, which achieved the highest rating in the Market Presence category, had overall positive results with significant increases in 8 of the 10 capability categories evaluated. The company also improved in the two main evaluation categories, Current Offering and Strategy, including one of the top scores in Current Offering. The January 2011 report, "The Forrester Wave: US Database Marketing Services Providers Q1 2011," states that the company "demonstrated surprising nimbleness in modernizing its offering

Online Retailers Ramping Up Global Expansion Efforts
September 30, 2010

Seventy-three percent of 87 retailers surveyed by Forrester Research for Shop.org said they're already sending merchandise abroad from their home country’s distribution center, with an additional 17 percent having an established foreign warehouse in place. What's more, on average, retailers in the U.S. who ship abroad report that approximately 5 percent of their revenue comes from foreign orders.

Microsoft Dynamics CRM Named a Leader by Two Independent Research Firms
August 11, 2010

Microsoft Corp. today announced Microsoft Dynamics CRM has garnered recognition as a Leader from two leading independent research firms, Gartner Inc. and Forrester Research Inc. Forrester acknowledged Microsoft Dynamics CRM for offering a flexible customer service solution, earning a Leader position in The Forrester Wave(TM): CRM Suites Customer Service Solutions, Q3, 2010 (July 2010) report, while Gartner placed it as a Leader in the Magic Quadrant for Sales Force Automation (July 2010) report. These acknowledgements