Forrester Research Inc.
During a recent stroll down New York’s Fifth Avenue, a couple of Millennials from Forrester Research found what marketers say they’re
In what many journalists call a "Friday night news dump," parlance for dropping a big story that organizations hope won't get noticed right away, Facebook announced that it will all but do away with organic brand reach on consumers' news feeds in January. "Pages that post promotional creative should expect their organic distribution to fall significantly over time," according to Facebook. That prompted this Monday Forrester Blog post from Nate Elliott: "Facebook Has Finally Killed Organic Reach. What Should Marketers Do Next?"
Companies can differentiate themselves from their competitors through the relationships they have with their customers. Discover the massive role personalization plays in the customer experience in this live webinar featuring guest speaker from Forrester Research, Inc. on Thursday August 28th.
Join Forrester Senior Analyst Jason McNellis, as he outlines how changing customer expectations are challenging old campaign paradigms.
New trends are evolving in the e-commerce sector to provide a more delightful experience and win more customer loyalty. This uTest webinar featuring Forrester Research is a must-watch if you want to compete this year. Don't miss your share of this $300 billion market! Watch the webinar.
Join Ektron and guest speaker, Forrester Research, Inc. Senior Analyst David Aponovich to learn why context and optimization are the keys to delivering on your digital goals, and need to be part of your plan for 2014.
Register today to learn about the latest trends, strategies & best practices.
In this age of global strife and tension, one emotion serves as common ground for consumers around the world: Impatience. At least that’s the apparent hope of an increasing number of e-retailers and e-commerce fulfillment providers who have moved to offer all but instant shipments of online orders. The latest organization to jump into the same-day delivery game is national mail and courier service Canada Post Corp. The move follows a similar test by the U.S. Postal Service, the introduction of a one-hour delivery promise by Chinese online retailer Kuaishubao.com, the looming expansion of same-day delivery service Shutl into the
With a nationwide online sales tax law closer to reality than in the past, e-retailers worry that shoppers will be scared away by the extra cost at checkout. But one expert predicts such a law will free retailers to take advantage of services they now avoid because of tax concerns. Will online sales taxes scare away consumers? That’s the question before e-retailers as members of Congress ponder whether to pass a nationwide web sales tax law
Twitter hired Nathan Hubbard, the former president of Ticketmaster, as its first head of commerce, part of a push to enable shopping via short postings on its social website. Hubbard, 38, started at San Francisco-based Twitter this week ... Twitter is seeking new sources of revenue as it prepares for a potential initial public offering and targets $1 billion in 2014 sales. In its first foray into e-commerce, projected by Forrester to be a $370 billion market in the U.S. by 2017, Twitter plans to offer retailers tools for selling goods and services inside tweets