Forrester Research Inc.

E-commerce Site Must-Haves
September 10, 2015 at 8:00 am

E-commerce research announced recently helps marketers work to ensure their sites regain shoppers. First, a promoted tweet on Wednesday

2 Tips for How to Handle Facebook Killing Organic Reach
November 18, 2014

In what many journalists call a "Friday night news dump," parlance for dropping a big story that organizations hope won't get noticed right away, Facebook announced that it will all but do away with organic brand reach on consumers' news feeds in January. "Pages that post promotional creative should expect their organic distribution to fall significantly over time," according to Facebook. That prompted this Monday Forrester Blog post from Nate Elliott: "Facebook Has Finally Killed Organic Reach. What Should Marketers Do Next?"

[Live Webinar] Refresh Your Approach to 1:1 Marketing
August 14, 2014

Companies can differentiate themselves from their competitors through the relationships they have with their customers. Discover the massive role personalization plays in the customer experience in this live webinar featuring guest speaker from Forrester Research, Inc. on Thursday August 28th.
Register Now!

Free Webinar: E-Commerce Trends to Win More Customers This Year
March 26, 2014

New trends are evolving in the e-commerce sector to provide a more delightful experience and win more customer loyalty. This uTest webinar featuring Forrester Research is a must-watch if you want to compete this year. Don't miss your share of this $300 billion market! Watch the webinar.

Forrester Webinar: Why Context Matters More than Ever
November 1, 2013

Join Ektron and guest speaker, Forrester Research, Inc. Senior Analyst David Aponovich to learn why context and optimization are the keys to delivering on your digital goals, and need to be part of your plan for 2014.
Register today to learn about the latest trends, strategies & best practices.

Canada’s Postal Company Tries Out Same-Day E-commerce Deliveries
September 19, 2013

In this age of global strife and tension, one emotion serves as common ground for consumers around the world: Impatience. At least that’s the apparent hope of an increasing number of e-retailers and e-commerce fulfillment providers who have moved to offer all but instant shipments of online orders. The latest organization to jump into the same-day delivery game is national mail and courier service Canada Post Corp. The move follows a similar test by the U.S. Postal Service, the introduction of a one-hour delivery promise by Chinese online retailer Kuaishubao.com, the looming expansion of same-day delivery service Shutl into the

What an Online Sales Tax Would Mean
September 11, 2013

With a nationwide online sales tax law closer to reality than in the past, e-retailers worry that shoppers will be scared away by the extra cost at checkout. But one expert predicts such a law will free retailers to take advantage of services they now avoid because of tax concerns. Will online sales taxes scare away consumers? That’s the question before e-retailers as members of Congress ponder whether to pass a nationwide web sales tax law

Twitter Hires Commerce Chief to Add Shopping Via Tweets
August 28, 2013

Twitter hired Nathan Hubbard, the former president of Ticketmaster, as its first head of commerce, part of a push to enable shopping via short postings on its social website. Hubbard, 38, started at San Francisco-based Twitter this week ...  Twitter is seeking new sources of revenue as it prepares for a potential initial public offering and targets $1 billion in 2014 sales. In its first foray into e-commerce, projected by Forrester to be a $370 billion market in the U.S. by 2017, Twitter plans to offer retailers tools for selling goods and services inside tweets