In my humble opinion, "mindless gab" is the perfect descriptor for social media, an activity of which I am largely not a fan, though a sometime participant. Now I am gratified to find new research supporting my point that social media marketing 1) has a very low return on time invested (ROTI) and 2) is therefore, to a large extent, mindless gab. Let's look at some studies:
As 2011 draws to a close, our thoughts race ahead to the campaign plans of tomorrow. What should the forward-thinking email marketer be considering as part of their email program for 2012? To help with this question, here are some predictions for email in 2012:
Despite being the most popular website in the U.S., customer satisfaction with Facebook is pretty poor, according to the 2011 American Customer Satisfaction Index (ACSI) E-Business Report, produced in partnership with ForeSee Results.
Despite being the most popular website in America, consumers don’t like Facebook, according to the 2010 American Customer Satisfaction Index (ACSI) E-Business Report, produced in partnership with ForeSee Results.
Retailers have heard all the buzz around social media and its value to their brands, but many are still unsure how to use the channel's capabilities to their benefit. In a session at last week's Retail Marketing Virtual Conference & Expo presented by Retail Online Integration and eM+C, Adam Cohen, partner, social media practice lead at interactive marketing agency Rosetta, and Kevin Ertell, vice president of retail strategy at ForeSee Results, a customer satisfaction measurement and management firm, sought to end the confusion with some best practices retailers can use to monetize social media.
Websites for Macy's, Sony Electronics, Gap, Home Shopping Network and Overstock.com had the greatest increases in customer satisfaction year over year, according to the E-Retail Satisfaction Index (U.S. Holiday Edition) from ForeSee Results and FGI Research.
Two summers ago, Whole Foods CEO John Mackey was exposed for using a pseudonym to post negative comments about rival organic grocer Wild Oats on Yahoo Finance. At the same time, he was gushing about both his business leadership skills and his company’s value. What some chalked up to a bizarre display of self-aggrandizement, others pegged as unethical and possibly illegal behavior given that Whole Foods went on to purchase Wild Oats. The most important of those “others” is the Federal Trade Commission, which now is reviewing its advertising guidelines that relate to endorsements and testimonials.