Email marketing can be an ideal vehicle for delivering story-based messages to audiences. When integrated with other channels, the use of stories in email marketing can deliver an exceptionally rich customer experience. Although there are many ways to incorporate storytelling into email marketing, here are three of the most common strategies that industry-leading brands use to introduce story concepts into their campaigns:
Click above/below to view this webinar, originally offered as a session at 2014 All About eMail Virtual Conference & Expo.
If you've got an in-house e-list of prospects and customers, and you bombard them with constant sales messages, your list will shrink rapidly-and those who remain on it will stop reading your emails.
Adding great content to your e-mail messages is the key to increasing open and click-through rates, readership, and response. With the right content sent at the right frequency, you'll create loyal customers who eagerly look forward to reading your emails and reward you with bigger and more frequent purchases.
In this session, we will cover:
- Why content has become absolutely vital to successful e-mail marketing.
- The 50+/50 ratio of email content marketing.
- 5 ways to boost email readership and response with content.
- The secret of transparency.
- How to give tips your readers will treasure.
- The power of one: Mark Ford's secret weapon for writing killer emails.
- What pulls best-how-to content, opinion, advice or stories?
Click here for more information (and to view for FREE) today!
Marketing veteran Rob Schuham spends a lot of time encouraging big brands to act like small companies. Be nimble, he advises, be creative, be agile. Take a risk, he tells them, and act like a startup. And when major clients on his roster at Denver-based Match Action Marketing have listened to his counsel, they've backed some groundbreaking campaigns that are instructive not only for their Fortune 100 brethren, but to the little guys as well. "If you get a marketing program right, you can set a category on its head," said Schuham, CEO of Match Action.
For years, Facebook marketers have measured success through vanity metrics such as fan growth and increases in passive engagement. This outdated approach, however, doesn't take into account Facebook algorithms that cause only 10 percent of the people who "like" a company page to actually see updates in their news feeds. Successful Facebook strategy does not — and should not — revolve around likes, but around deeper engagement and interactions. Goals should be set to attract fans back to company pages they've liked for continuous conversations.
Facebook users may find video ads in their news feed as soon as July, the Financial Times reports. The social media firm hopes to grab some of the advertising revenue from TV, and open a new revenue stream to appease shareholders. Sheryl Sandberg has already gone on record as saying mobile advertising is at least as important as TV. Brands on Facebook's client council, which include Coca-Cola, Ford, Unilever and Diageo are expected
Until recently, almost everyone who accessed the web used the same device: a desktop computer. In 2006, just two screen sizes accounted for 77 percent of all web usage. If designers were building bridges instead of websites, in 2006 they only had to plan for Ford Model T's. As you know, this paradigm has completely shifted. Our research found that today, eight screen sizes — various laptops, smartphones, tablets, monitors, web-enabled TVs and netbooks — account for 77 percent of web usage. What's more, no one screen size has more than 20 percent of the market share.
Forecast: cloudy, with a chance of promoted tweets. Aiming to attract more big-brand ad dollars, Twitter and The Weather Channel have a new deal to create custom content around weather-related Twitter activity. Twitter users will be able to see video clips of local forecasts, severe weather coverage or user-generated content. But instead of requiring a link out to other websites, users can view the video within the Twitter stream using the company's "Cards" technology. It's similar to Twitter's partnership with ESPN last year.
Between work and personal emails, bank accounts, and social networks such as Facebook and Pinterest, it's not uncommon to have as many as a dozen different sites you log onto and off of throughout the day. Having to remember various passwords leads to log-in fatigue, which is what Ford Europe is trying to cure with a new consumer technology it's making available. With a new app developed by Ogilvy, Paris, Ford is applying technology inspired by its key-free system, whereby certain Ford models automatically unlock when the owner comes close to their car, and locks when they walk away.
Today's smart marketers are turning to gamification techniques to drive user behavior across their brand's websites and mobile applications. Gamification is a business strategy that applies proven techniques to influence behavior from game design to nongaming environments. These techniques tie rich behavior analytics with programs that highlight user status and achievements within a user experience, with these achievements being tied directly to your business objectives.
Within days of Facebook’s official launch of Timeline for brands, social strategists and brand marketers turned their Facebook strategies upside down and came up with a flurry of ways to attract more fans. Consumer brands like Red Bull, Old Spice and Ford led the charge with innovative campaigns that incorporate everything from intricate scavenger hunts to elaborate milestones that date back over a century.