Ford Printing & Mailing

Does Correct Grammar Influence Marketing Success?
May 5, 2014

Tastes good like a cigarette should. Think different. Got milk? Sticklers for grammar will point out that these famous ad campaigns are grammatically incorrect (and other sticklers will argue that “Think different” is, in fact, correct). But these slogans were tremendously successful for the corporations that chose them. Does this mean correct grammar and spelling don’t really matter?

Vine Comedians Emerge as Latest Hot Property for Brands
March 17, 2014

In a Vine video published early this winter, a French transplant to New York named Jerome Jarre approached a baby squirrel sitting on a park bench and began squeaking, apparently trying to communicate with the rodent. The squirrel, sensing Mr. Jarre, perked its head up and then lunged straight at him, slamming directly into his phone's camera. The frame goes haywire after that. With a short burst of chaos with an unexpected twist, Mr. Jarre's video is typical of a brand new form of humor emerging on a Vine

15 Mind-Blowing Stats About CMOs
December 3, 2013

Let's start with the obvious: It's hard to be a CMO. We hear it anecdotally from them all the time. Challenges include an ever-changing digital landscape, the explosion of big data, and a whole slew of digital platforms and tactics that aren't exactly measureable. Proving ROI is tricky, and some are struggling to understand what exactly their marketing is doing. Our research into what CMOs have to deal with confirms that, as well. CMOs say they feel unprepared for all the changes taking place. And that concerns them. Read on to find out what else is top-of-mind for CMOs

Postal Service Closing Capitol Hill Post Offices in 'Symbolic' Move
June 21, 2013

The U.S. Postal Service has slated three post offices in the Capitol building and the surrounding House offices for closure by the end of August, citing declining revenue and mail volume at the offices. USPS issued final determinations Wednesday to close three Capitol Hill post offices by August 23, which is expected to save about $2 million over the next 10 years. That's only a drop in the bucket in the agency's stretched-thin budget, but top House Republicans on the Administration and Oversight and Government Reform Committees hailed the move for sending a strong message. "Congress should lead by example

Millennials Don’t Hate Cars; They Can’t Afford Them
June 4, 2013

Auto companies think better marketing is the trick to wooing the youth—but they're forgetting we're broke. This morning, Salon attended a panel discussion at the advertising and marketing firm Ogilvy devoted to the question of whether millennials want to buy cars, or whether the sort of seismic generational shifts documented by Joel Stein in Time meant that Detroit was in trouble. The invitation from Ford, which had put on the event, told us the goal: “use data, trends and expertise to show that Millennials aren’t just a bunch of PBR-drinking hipsters who spin vinyl and ride bikes.” We were trepidatious

Cars Are Big Smartphones on Wheels: AT&T CEO
February 27, 2013

The connected car will be as common as smartphones, AT&T Chairman and CEO Randall Stephenson told CNBC on Monday, following the company's deal to take over as the high-speed wireless provider for GM vehicles. "General Motors has probably been the most aggressive thinking about the connected car and where the connected car goes," Stephenson said in a "Squawk Box" ... GM's OnStar — best known for connecting drivers to live operators who provide directions or call emergency help after an accident — will start using AT&T instead of Verizon in its 2015 models

GM Opening Cars Up for App Development
January 8, 2013

On the same day that Ford announced its Sync AppLink developer program, GM came out with its own take, announcing it would make APIs and other resources available so developers can build apps for the car. GM announced a new Web site, http://developer.gm.com/, where developers will be able to download the SDK for its new app framework. It also demonstrated integration with iHeart Radio, TuneIn, Slacker and The Weather Channel on the new framework. GM plans on offering the new framework in some 2014 model year vehicles, which could come out as early as this summer

There's No Avoiding Google+
January 7, 2013

Google is challenging Facebook by using a controversial tactic: requiring people to use the Google+ social network. The result is that people who create an account to use Gmail, YouTube and other Google services—including the Zagat restaurant-review website—are also being set up with public Google+ pages that can be viewed by anyone online. Google+ is a Facebook rival and one of the company's most important recent initiatives as it tries to snag more online advertising dollars. Google+ users are encouraged to create digital "circles" of friends and spend time interacting with them on the Google+ site, akin to Facebook.

Marketers Use Advertising Week to Blast Microsoft Over 'Do Not Track'
October 3, 2012

Microsoft is using Advertising Week as a venue to unveil an array of services built on Windows 8, including new ad formats designed right into the operating system. But some of the nation's biggest advertisers are using the opportunity to blast Microsoft for the latest version of Internet Explorer, which will ship with "Do Not Track" as a default setting ... In an open letter ... the world's biggest advertisers let Microsoft know that if it follows through on its promise to make do-not-track the default setting on IE, that it will "drastically damage the online experience

Advertising's Bumpy Transition (and Why It Matters to You)
September 5, 2012

When the Web was young, marketers like Yahoo said to P&G and Ford, "buy our banner ads, they cost about the same as a magazine ad, but people can click on them as a bonus." And so banner ads at the beginning were incredibly lucrative—easy to make, sell them for a lot. Today, banner ads might sell for a tenth that, or, if we count ads on Facebook and the like, as little as 1 percent of the cost of a magazine ad on a per person basis. But of course, it's not a fair comparison