Forbes

Mobile As a Secret Marketing Weapon
March 31, 2016 at 8:00 am

In-the-know brands know on-the-go consumers are the most likely ones to become customers right away, so the marketers are monitoring

The Great Content Divide
May 7, 2015

Marketers are increasing their investments in content. It's during this time that marketers get to have fun semantic arguments, too. Is it content marketing or native advertising? What's the difference, marketers may ask? In a rant aimed at The Wall Street Journal, but housed on the Content Marketing Institute site, Joe Pulizzi says content marketing is what brands create and may host on their sites, like his post. Marketers work with sites like the WSJ to create native advertising that's hosted on sites like WSJ's.

#MarketingTipMonday Explores Social Media Marketing
March 16, 2015

Cheryl Conner may have posted her Forbes.com article on the day that honors an irrational number, Pi Day, but her advice makes complete sense. Marketers should watch each other to see what to do in social media marketing. Her Saturday night site post cites recent research from Burlingame, Calif.-based social media marketing agency Leadtail.

Goodbye, Mr. Spock. Thanks for the Marketing Lessons.
March 2, 2015

Marketers love quoting Mr. Spock. His logic boils down problems. Solutions appear that seem obvious. Not first to arrive at the golf course? "Vulcan nerve-pinch" the competitor down and reach the finish line of the "race." Advertisers were among millions who lost a friend on Friday morning when Leonard Nimoy, the actor most famous as Mr. Spock on "Star Trek," died in his Los Angeles home of end-stage chronic obstructive pulmonary disease. He was 83.

Sexism? Eh. But Sell a Puppy Online and It’s #NoDaddy
January 29, 2015

GoDaddy pulled its Super Bowl ad on Tuesday amid social media outrage. This time, the Internet domain name registrar created a commercial meant to mock the Budweiser puppy reunion series. But Buddy, the GoDaddy ad's puppy, ends his quest home only to be sold online. Puppy fans started calling the brand "inhumane" and supportive of puppy mills, among other adjectives.

The Sony Hack Wake-up Call
January 13, 2015

The late Victor Kiam—CEO of Remington shavers—was a client of mine. A favorite expression of his was "cheapsy-weepsy." Cheapsy-weepsy describes corporate America.

Denny's Zinger: Be Careful What You Wish For
January 9, 2015

It is the saga of Maxine Bedat and Soraya Darabi who started a business where everything is made in America—from raw materials to finished goods. I showed Peggy. "Let's support them," Peggy said. "Make one of those sweaters my Christmas present."

Denny's Zinger: If Michael Dell Owned Cunard...
December 5, 2014

So we've made it through Thanksgiving weekend, 2014. And you'd believe the newspaper business was healthy! My recycling bucket of newsprint and assorted fliers touting "Black Friday" would have challenged Arnold Schwarzenegger. Instead, the task of getting it onto the sidewalk fell to me. Umph.