Fisher Investments

3 Tactics to Update the Offer
January 12, 2011

Chances are, if you're doing direct marketing, you already have a good offer. But it may not be working as well as it used to, or you simply may want to try something new.

Five Ways to Upgrade Your Direct Mail Offer
March 14, 2007

With March Madness beginning, it rapidly becomes clear that one win is nice, but it doesn’t ensure that your team will last through the first weekend. The “One and Done” scenario is similar in the direct mail arena, where one-year subscriptions and one-product-only purchases are certainly useful but don’t build success in the long run. Rather, you want to increase overall sales and orders; a.k.a., get more wins. To do that—and thus get more return per package—consider the following five ways to upgrade your current offer. To help craft this winning formula, Target Marketing leaned on two reputable “coaches” in the field: Alan