Back in the 1960's and 1970's I ran book clubs for Meredith (Better Homes & Gardens), Macmillan (lawyers' and school administrators' clubs) and Grolier (children's clubs). The most profitable new member acquisition medium was space advertising.
I love it when women succeed in business. What triggered this column was Abigail Johnson being named CEO of Fidelity Investments. Granddaughter of the founder, she replaces her father who now serves as Chairman. Abby—as she is known—joined the firm in 1988 and worked her way up the ladder.
Oracle Corp. today agreed to buy Eloqua Inc., a provider of cloud-based marketing automation and revenue performance management software, for $23.50 per share, or approximately $871 million. The deal is expected to close in the first half of 2013. Eloqua shares closed Wednesday at $17.92 on the Nasdaq. The companies said the acquisition will allow marketers to provide a highly personalized and unified experience across channels, create brand loyalty and drive more qualified leads. “Modern marketing practices are driving revenue growth and is a critical area of investment for companies today,” said Thomas Kurian, executive vice president of Oracle development
Fifteen leading email service and technology providers are today announcing DMARC.org, a technical working group that has been developing standards for reducing the threat of deceptive emails, such as spam and phishing. DMARC.org draws upon a history of private industry collaboration with 18 months of dedicated work to outline an enhanced vision for email authentication that can scale up to today's Internet needs.
Is there any topic more certain to make a marketer's eyes glaze over with boredom than email authentication? Don't answer. That was rhetorical. However, there was an email-authentication-related development earlier this week that marketers who use email should take note of. It may begin to tip the scales in the battle against phishing—fraudulent email pretending to be from a well known brand in order to get users' account information—in favor of the good guys.
Amidst the market turbulence in October, a number of mailings stopped offering free reviews of finances and investments. Instead, they are providing services to reassure prospects and help alleviate any financial stress.
Bear Stearns strayed from its core business. Powered by greed, the firm got into creating indecipherably complex investment funds designed to cover the tracks of indecipherably complex consumer home loan contracts. Nobody understood this stuff. Not Bear Stearns’ managing directors, not the sales people hawking this fatuous crap. Not the greedy investors that saw obscene returns. Not the original mortgage lenders. And certainly not the dodos who got way in over their heads borrowing to buy homes by signing adjustable rate mortgage contracts that sucked them dry. But hey, if I was a renter and was offered a $220,000 loan to buy a
Two recent headlines encapsulate the current financial wreck—the mortgage crisis that has ensnared the markets across the globe and may threaten the economy of the entire world: OVER THEIR HEADS: Small Investors, Too, Get Nailed by Arcane Trades —The Wall Street Journal, August 14, 2007 INVESTORS MULL HOW TO GET OUT OF HEDGE FUNDS: Market Turmoil Highlights Notoriously Tricky Rules for Redeeming Shares. —The Wall Street Journal, August 15, 2007 The words “over their heads” and “tricky” caught my attention. Investors are being hosed these days by Wall Street sharpies that have come up with highly complex, tricky and incomprehensible schemes that are over everyone’s head—including those that dreamed them
Content, content, content. That's the hot topic these days. As consumers warm to media that allow them to control the flow of information directed at them, it leaves a marketer with the conclusion that the only way to get back its audience's attention is to be the content rather than the advertising surrounding the content. As this embedded advertising movement takes root, the danger is that content becomes less the king everyone proclaims it to be and can wind up more like advertising disguised as information. In talking to David Berkowitz, director of strategic planning at search/performance marketing firm 360i, it hit me