Exposures

4 Ideas for Integrating Direct Mail and E-mail
May 6, 2009

One plus one can equal more than two, noted direct marketing expert Reggie Brady, president of Reggie Brady Marketing Solutions, in the Target Marketing webinar, "The Recession-Busting Dynamic Duo: E-mail and Targeted Direct Mail," which took place April 30. Brady and co-presenter Eric Cosway, EVP/CMO of QuantumDigital, offered proof from catalog marketers Claire Burke, Exposures and QuantumDigital's own marketing efforts, indicating that integrated campaigns can boost response, sales and average order values far beyond the costs incurred to add the extra supporting e-mail campaigns.

Market Focus-Amateur Photographers (958 words)
December 3, 2002

By Paul Barbagallo On the basis of their salaries, most professional photographers lack the spending power to merit attractive direct mail offers. According to the U.S. Bureau of Labor Statistics, the median annual income of salaried photographers was $22,300 in 2000. But amateur photographers—anyone from the retired, aspiring portraitist to the stock-broker who travels on the weekends to capture nature with his lens—represent a profitable market segment fit for myriad offers. "Amateur photographers are simply those people out striving to perfect their passion for picture-taking," asserts Mike Gural of American List Counsel, manager of the Outdoor Photographer magazine

Amateur Photographers
December 1, 2002

By Paul Barbagallo On the basis of their salaries, most professional photographers lack the spending power to merit attractive direct mail offers. According to the U.S. Bureau of Labor Statistics, the median annual income of salaried photographers was $22,300 in 2000. But amateur photographers—anyone from the retired, aspiring portraitist to the stock-broker who travels on the weekends to capture nature with his lens—represent a profitable market segment fit for myriad offers. "Amateur photographers are simply those people out striving to perfect their passion for picture-taking," asserts Mike Gural of American List Counsel, manager of the Outdoor Photographer magazine subscriber file. "The subscribers