"What most of you don't know, or are just beginning to realize, is that a much greater and more immediate threat to your privacy [than NSA data collection] is coming from thousands of companies you never heard of in the name of commerce." That's how "60 Minutes" began a supposedly unbiased report on the practices of marketing "data brokers" that aired on Sunday, March 9. The piece featured an interview with Federal Trade Commissioner Julie Brill, who claimed marketers keep personally identifiable "dossiers" on all individual citizens
Experian Data Quality, a part of Experian Marketing Services and a provider of contact data management software and services, announced the release of a new study, The correlation between list hygiene and email marketing performance. The report finds that while the majority of companies are executing email marketing campaigns, most deliverability issues are due to poor email data quality. Eighty-three percent of companies are acquiring customer or prospect email addresses for email marketing efforts, collecting them through an average of three different channels. However, 67 percent of companies surveyed experienced some sort of deliverability issues within the past 12 months.
Experian Marketing Services, a global provider of integrated consumer insight and targeting, data quality and cross-channel marketing, showed that overall email volume increased 11.2 percent in the fourth quarter of 2013 versus the fourth quarter of 2012, according to its "2013 Q4 Email Benchmark Report." The cross-channel marketing leader also found that there was a 50 percent year-over-year increase in the number of email campaigns using coupons during the 2013 holiday season. The benchmark report's spotlight on coupons in emails reveals a rise in coupon campaigns.
There's a good reason that email is once again getting the respect it deserves as a prominent method for online marketing. According to a study from Experian, marketers see an average return off $44.25 for every $1 spent on email campaigns, while nearly half of all promotional email recipients making at least one purchase in a calendar year. The benefits of choosing email marketing as an essential ingredient of your broader multi-channel approach range from reduced strain on internal resources, to the ability to deliver a targeted message that not only yields results, but also crucial data to help maximize performance.
Company: Experian Marketing Services, a provider of integrated consumer insight and targeting, data quality, and cross-channel marketing
Product/Service: AdTruth, a device recognition tool
What it Does: The technology bridges the gap where cookies don't perform and enables agencies, advertisers and publishers to obtain more accurate data for more efficient ad targeting and measurement across mobile, web, OS and app interfaces while maintaining user anonymity.
Experian Data Quality, a part of Experian Marketing Services and a leading provider of contact data management software and services, today announced the release of "The State of Data Quality" study. The report finds that data has become a more critical component of customer interaction and decision-making, but the prevalence of inaccurate data means organizations are struggling to meet strategic goals.
According to Experian Marketing Services, a provider of integrated consumer insight and targeting, data quality and cross-channel marketing, the volume of emails sent by marketers increased nearly 13 percent during the 2013 holiday season compared with the 2012 holiday season. While email clickthrough rates and transaction metrics decreased year-over-year, the increase in email volume led to a 9 percent rise in the number of total transactions from email marketing campaigns and an 18.4 percent increase in overall revenue. Furthermore, email volume within the last 10 days of the holiday season increased 35.8 percent over 2012.
Experian Marketing Services, a global provider of integrated consumer insight and targeting, data quality and cross-channel marketing, found that overall email volume increased 12.7 percent in this year's third quarter versus the third quarter in 2012, according to its 2013 Q3 Email Benchmark Report. The report also revealed that unique open rates increased 6 percent year-over-year in the third quarter of 2013.
Privacy advocates and trade groups are clashing over how to build consumer protections into the fast-growing data broker industry as they await the results of two long-running investigations that could shape Washington’s approach to the sector. Both the Federal Trade Commission and Senate Commerce, Science and Transportation Committee launched studies of data brokers last year, seeking information about how the firms operate and do business. The reviews, which are ongoing, have targeted companies including Acxiom, Experian and Datalogix, which collect information about people from sources online and offline and sell it to other businesses
Segmentation is also one of the most powerful and often under-utilized features of email automation applications. Though automation makes the process simpler, many marketers are put off by overhead in the form of upfront work required to develop and deploy rules and testing scenarios that result in more effective targeting and conversion. Should they bother?