Smartphones will be a much bigger deal this year, but marketers don't have mobile sites ready for shopping—let alone buying. More e-commerce marketers will price products to compete with Amazon. Consumers will be more wary of data breaches that just keep on coming from every direction—the latest may be the one announced on Monday by Yahoo.
Stop paying so much attention to email deliverability and start focusing on subscriber engagement. Keeping track of declining engagement will provide red flags, showing you when you need to re-engage your subscribers and change your messaging to save the relationship. If your subscribers are actively engaged, they'll take care of deliverability for you.
Company: Experian Marketing Services, a provider of integrated consumer insight and targeting, data quality, and cross-channel marketing Product/Service: Experian Marketing Suite, a suite enabling brands to create and deliver personalized customer experiences on multiple channels
Video has the power to capture attention like few other email marketing tactics. In fact, more and more marketers say they are using or are planning to use video in their email initiatives. So what do they know that you don't? Does video make sense for your email marketing campaigns? According to a study by the Web Video Marketing Council, 88 percent of email marketers report a
Data released last year by Return Path cites that the average individual receives more than 400 commercial emails per month — i.e., emails from businesses selling products and services versus emails from colleagues, friends or family. It's no wonder that so many of these promotional emails are immediately discarded; they just aren't breaking through all the noise competing for recipient attention. Before blaming the channel, consider that Experian cites for every dollar spent, email campaigns return an average of $44. It's not surprising considering how inexpensive, highly targeted and therefore efficient email can be — when executed well that is.
Kenshoo, a provider of predictive media optimization technology, today released new research insights in the whitepaper, The Facebook Added Value Series: Volume 2: Finding the Sweet Spot for Search and Social Investment. The study, executed by Kenshoo and commissioned by Facebook, presents quantifiable evidence that paid search conversion activity increases as advertisers spend more on Facebook. It also determines the minimum spend requirement needed to activate the cross-channel benefits as well as a point of diminishing returns, identifying there's a "sweet spot" for marketers’ investments. Kenshoo analyzed recent paid search performance for global information services company Experian.
Experian Data Quality, a part of Experian Marketing Services and a provider of data quality software and services, announced the release of a new study, The dark side of deliverability. The report finds that while, on average, companies can attribute 32 percent of their revenue to email marketing efforts, more than half have experienced email deliverability issues in the last 12 months. Ninety-seven percent of companies currently acquire email addresses for a variety of communications, including order confirmations, shipment notifications and promotions.
Iowa and North Carolina said they are looking into a breach involving a subsidiary of Experian that exposed some 200 million social security numbers, in addition to two states that previously announced investigations. Separately U.S. Senator Claire McCaskill, a Democrat from Missouri, chided the company, saying she was concerned it had changed its explanation of how it was responding to the breach. McCaskill told Reuters she was troubled to learn Experian has recently said it would not be able to notify people whose social security numbers were compromised in the scheme. "It's troubling that Experian would wait three months after
eMarketer estimates that the majority of U.S. adults used digital coupons last year, and that figure will rise to 55 percent this year. Judging by recent research, it's likely that many of those coupons will come from emails. According to a study in last year's fourth quarter, emails sent by Experian Marketing Services’ clients that included coupons saw more success than those without coupons. Email campaigns that offered recipients a coupon had a 34 percent higher unique clickthrough rate and a 14 percent higher unique open rate. In addition, transaction rates saw a 27 percent lift.
It sounds like IT, not marketing! Data breach, identity protection, customer security—these are terms that never concerned marketers much. The breaches that retailers Target, Neiman Marcus, Zappos and other brands, like Evernote, Living Social, LinkedIn and Adobe suffered have impacted the way consumers are interacting with brands. Security is now also a CMO's challenge—it's no longer only a worry for the CIO or CTO. The challenge for marketers is not making sure the CTO has bought the latest firewalls and verified all third-party vendors; the real issue is that today, it's not if your brand will be breached—but only when