Direct mail marketing has been around for a long time; it's sometimes thought of as the "old goat" of marketing. Over the years there have been many changes in the way we use direct mail for marketing. Slapping a resident label on a card and mailing to everyone in your city does not cut it anymore
Before kicking off of 2014, ExactTarget would like to like to take a look back at come of the top email marketing techniques. 2013 was filled with a ton of email trends, but the one that tops them all has to be mobile integration. ExactTarget recently released "The Best of the Email Swipe File," which reviews the top emails of 2013 that inspired fundamentals, had the best editorial voice, championed personalization and which designs gave the best experience across all mobile devices. Below, are three of the brands the made the cut from the ExactTarget Swipe File. For the full list, check out ExactTarget's Pinterest page to to learn more!
With the holiday retail season creeping earlier each year, we’re already deep into the holiday marketing season. Kohl’s is the latest to join the list of major retailers set to open on Thanksgiving Day this year, a list that already includes J.C. Penney and Macy’s. Whether or not you’ll be going straight from family dinner to the mall this year, it’s the reality we face as marketers. Here are a few trends in holiday marketing for 2013—and how direct marketing can fit in
Salesforce's acquisition of ExactTarget has been the hot topic of conversation lately in CRM, marketing and sales circles. Salesforce now has added the ability to support the enterprise with lead generation tools. Marketing teams can use the new tools brought forth by the acquisition of ExactTarget to create leads to funnel to the sales team. However, there's one issue many have failed to discuss until now: What will this acquisition mean for the actual sales professional who is responsible for converting leads into closed deals? The answer, unfortunately, is nothing.
Summary: Salesforce is trying hard and spending large to diversify from its CRM base. Today it announced plans to buy ExactTarget for $2.5 billion on top of about $1.5 billion it spent on companies such as Heroku, Radian6 and Buddy Media. ... “The CMO is expected to spend more on technology than the CIO by 2017,” said Marc Benioff, chairman and CEO, salesforce.com. “The addition of ExactTarget makes Salesforce the starting place for every company and puts salesforce.com in the pole position to capture this opportunity.”
Mistaken predictions about the demise of people and things are relatively common. In the 1990s, brick-and-mortar bank branches were declared dead. ATMs and internet banking were supposed to result in the end of the local bank branch. Over the last few years, similar thoughts have been shared regarding email's fate in the digital marketing mix. Social media, SMS and mobile apps have been touted as "email killers." In the background, Facebook, Twitter and other brands have strengthened their use of email marketing to improve customer relationships.
A heated debate ensued at the MediaPost Email Insider Summit on the morality of the e-append list growth strategy, highlighted by sharp condemnation from Jordan Cohen, vice president of business development at Pontiflex. “It's not really OK to do,” he said bluntly. It may not be illegal in the U.S.—a conference attendee said it is in Canada—but Cohen said that the Messaging Anti-Abuse Working Group (MAAWG) has come out against it, relating it to spamming.
By definition, a tool is something designed to be used. What better way to demonstrate that utility than with video? That's the driving force behind the show-and-tell approach Milwaukee Electric Tool takes to its online marketing.
Last year was certainly one most are glad to see in their rearview mirrors. The economy sagged, consumers tightened their purse strings and marketers’ lives were far from easy. But now that 2010 is in full swing and an uptick lies somewhere on the horizon, it’s time for marketers to take action for a healthier, more profitable year.
Trying to decipher which channel customers prefer can be difficult, and it's coveted knowledge for direct marketers. Recently, ExactTarget-an on-demand e-mail marketing and one-to-one digital communication platform-unveiled a 2008 Channel Preference Survey whitepaper to address how consumer preferences affect marketing success.
Inside the dense whitepaper, three main factors were revealed that appear to drive consumer attitudes toward communications channels.