Euro RSCG

StrongMail Taps Digital Marketing Veteran as VP of Agency Services
August 19, 2011

StrongMail, a provider of online marketing solutions for email marketing and social media, announced the appointment of Christopher Marriott as vice president of agency services. A marketing and advertising veteran with 17 years of digital marketing experience, Marriott has exercised his leadership and multichannel marketing expertise at such notable companies as Acxiom, Digital Impact and Euro RSCG.

How SoMe Can Boost Retention, Sales and Referrals for Mailers
January 20, 2011

The three Rs. Do you know what they are? Retention, Related Sales and Referrals. According to a recent release by the Harvard Business Review Press, these are the three solid but often-ignored principles for running any size business, especially a smaller one. A fourth "R", Relationship, could also be cited as critical to remembering the other three.


3 Mobile Short Code Promotion Best Practices
November 3, 2010

Many Broadway musical lovers were already enchanted with Chad Danforth, the character from the Disney Channel movie series "High School Musical." So when the image of the actor, Corbin Bleu, smiled out at passersby from a Times Square billboard touting his new role in the Broadway musical "In the Heights," so many mobile users accepted the sign's invitation to text "Heights" to 21534 for a video message from the star that the campaign saw a 24-to-1 return on investment.