EROI

Use Metrics to Strengthen Your E-mail Campaigns, Part 3
May 8, 2009

Concluding our coverage of eM+C's All About eMail Virtual Conference & Expo, this week in the final part of this three-part series focusing on a session titled "Making Sense of E-mail Metrics," we recap the presentation of Jeff Mills, vice president of products at eROI, an interactive and e-mail marketing agency.

Use Metrics to Strengthen Your E-mail Campaigns, Part 2
April 17, 2009

Continuing our coverage of eM+C's All About eMail Virtual Conference & Expo held a few months ago, this week in the second installment of this three-part series focusing on a session titled "Making Sense of E-mail Metrics," I recap the presentation of Ernie Vickroy, marketing operations director at Time. Check back for the final part of this series in the May 8 issue of All About eMail, when I'll review the presentation of Jeff Mills, vice president of products at eROI, an interactive and e-mail marketing agency.

Study: E-mail Marketers Track the Least Important Campaign Metrics
April 15, 2009

E-mail marketing is overrun by direct marketers seeking instant gratification, reports e-mail marketing provider eROI of Portland, Ore. An eighth of direct marketers don't even track conversions, with 25 percent of the nontrackers ignoring the metric simply because they don't understand it. Such are the findings of the e-mail marketer survey results in eROI's report Use of Analytics in E-mail Marketing Campaigns.

Use Metrics to Strengthen Your E-mail Campaigns
April 3, 2009

In today's integrated selling environment, having enough data isn't a concern for most marketers. In fact, often it's having too much data that derails even the most well-planned e-mail campaigns. With this in mind, I take a look back at a presentation by Al DiGuido, CEO of Zeta Interactive, an interactive marketing agency, at last November's All About eMail Virtual Conference & Expo, presented by eM+C magazine.

eView: Why E-mail Marketing Is Not the Center of the Universe
March 6, 2009

Over the past two years, we’ve seen a shift: Marketing messages are no longer based on the timetables of campaigns and the inbox. Instead, they take place anywhere and everywhere consumers have a place to voice their opinions — or lurk and read those of others.

6 Recession-Proof Pointers
January 1, 2009

In prosperous times, investing in aggressive testing yields new knowledge that quickens growth and revolutionizes business practices. But veterans of previous downturns agree that now's the time to focus on core business operations. If you want to find out how to survive this economic storm, just talk with the businesses weathering it. The following details tactics intelligent marketers use to open wallets in tough times.

How an E-newsletter Helped CBSSports.com Increase Engagement
December 10, 2008

In a society where even President-elect Barack Obama is a fantasy football player, CBSSports.com decided it had to get on the ball. So the Internet outlet for the network that had already integrated fantasy league updates into its sports news chose to reach out to baseball and football fans through an e-newsletter. From there, Portland, Ore. e-mail marketing firm eROI completed the pass and ran for a touchdown.