Epsilon

Email Marketers Must Segment and Test to Drive Continual Subscriber Engagement
October 11, 2013

Epsilon, a creator of customer connections that build brand and business equity, and Email Institute, the Epsilon-powered email marketing best practices destination, released the "Q2 2013 North America Email Trends and Benchmarks" report. The report shows 51 percent of an average email file was active during the 12-month study period. This percentage continues to increase slightly quarter over quarter, as 50.1 percent were active in the first quarter of 2013 and 49.9 percent in the fourth quarter of 2012. Meanwhile, 49 percent remained inactive, highlighting the need for marketers to segment and test email messaging and abandon batch-and-blast approaches.

Email Marketers Must Segment and Test to Drive Continual Subscriber Engagement, Report Finds
October 9, 2013

Epsilon, a creator of customer connections that build brand and business equity, and Email Institute, the Epsilon-powered email marketing best practices destination, released the Q2 2013 North America Email Trends and Benchmarks report. The report shows 51 percent of an average email file was active during the 12-month study period. This percentage continues to increase slightly quarter over quarter, as 50.1 percent were active in the first quarter of 2013 and 49.9 percent in the fourth quarter of 2012. Meanwhile, 49 percent remained inactive, highlighting the need for marketers to segment and test email messaging and abandon batch-and-blast approaches.

3 Important Ways Print Is Transforming Direct Mail
August 1, 2013

Since the dawn of the Web, people having been finding excuses to declare print dead. One of those has long been that it's not interactive or as flexible as digital communications. But what if your mailpiece could be just as interactive and flexible as any Web page?

Open Rates Continue to Rise as Consumers Interact With Email Via Mobile Devices, Report Finds
July 3, 2013

Epsilon, a provider of direct-to-consumer connections that drive business performance, and Email Institute, the Epsilon-powered email marketing best practices destination, released the Q1 2013 North America Email Trends and Benchmarks report yesterday. The report shows email open rates continue to increase quarter-over-quarter and year-over-year as consumers engage with email at any time and from any location via mobile devices.

Facebook Expands Ad Targeting Based on Purchases
April 11, 2013

Do you buy a lot of children's breakfast cereal? Then you might see some new Facebook ads for those products cropping up on Facebook thanks to a new program from the company called Partner Categories. Facebook describes the offering as a "new way to target ads to more categories of people." Partner Categories builds on Custom Audiences, a program Facebook launched in September and then augmented in February using third-party shopping data from firms like Datalogix, Acxiom and Epsilon. 

Why Brands Must Refine the Mobile Email Experience
April 4, 2013

The train. An elevator. The mall. A restaurant. Consumers today can engage with email via their mobile devices from virtually any location and at any given time. Half of your email population now reads marketing emails on a smartphone. In 2012, mobile email opens surpassed desktop and webmail opens for the first time. According to Litmus, at the end of 2012, mobile emails made up 43 percent of total opens. So far this year, we are seeing rates upward of 50 percent across many of our clients. It is time for brands to refine the mobile email experience.

Room for Improvement
April 1, 2013

This month, I'm going to share some of my all-time favorite tips and resources for effective email marketing. I hope they will help make your campaigns more successful. 1. Enhance the Data on Your List: Marketers know applying segmentation techniques to email messaging makes programs more relevant. Best-in-class marketers use targeting and see a much stronger ROI. Collecting data that you can use starts with registration forms and preference centers, and continues with monitoring clickthrough behavior.

Triggered Email Message Volume Continues to Rise, Report Finds
March 18, 2013

Epsilon, a provider of direct-to-consumer connections that drive business performance, and Email Institute, the Epsilon-powered email best practices destination, today released the Q4 2012 North America Email Trends and Benchmarks report. The report shows growth in the use of triggered messaging, up 73 percent year-over-year, with triggered messages yielding 70.5 percent higher open rates and 101.8 percent higher clickthrough rates compared to business-as-usual messages in last year's fourth quarter.

Email Trend Results: Triggered Message Volume Continues to Rise
March 18, 2013

Epsilon, a global leader in delivering direct-to-consumer connections that drive business performance, and Email Institute, the Epsilon-powered email best practices destination, today released the "Q4 2012 North America Email Trends and Benchmarks" report. The report shows growth in the use of triggered messaging, up 73 percent year over year, with triggered messages yielding 70.5 percent higher open rates and 101.8 percent higher click rates compared to Business As Usual (BAU) messages in Q4 2012. Additionally the report's Email Activity Segmentation Evaluation (EASE) revealed that for the third consecutive quarter over 50 percent of the average brand's opt-in email list had no activity.