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2 Ways to Improve Customer Contact via Social Media
June 24, 2009

Plenty of marketers are trying to understand how to make use of social media. It can be an extremely powerful way to engage your current customers and capture new ones, tapping into a plethora of good customer-level data that is supplied by social media applications. The trick is to use this data strategically within your current marketing programs to make the most of what your customers and prospects are saying about you. Two ideas to consider: