eMarketer

Now that social data, behavioral data and mobile data – structured and unstructured – are entering the mix, B2B organizations struggle

Artificial intelligence may be able to make the world and the customer journey more predictable for CMOs who are trying to allocate

96% of Americans go online while watching TV, 79% from smartphones. Hallelujah! All those viewers can respond to TV ads! … If only

If market estimates are right, ROI on Facebook advertising is nearly $14 per user. That calculation results from using current market

Email marketing is basically the king of ROI, finds eMarketer this morning.

Many large companies worldwide are facing a conundrum when it comes to using social media to help generate new business. On the one hand, firms of all stripes are pouring large sums of money into using paid media to do outreach to consumers on social networks such as Facebook and Twitter — and are allocating larger slices of their digital ad pies for that purpose.

Still haven’t mastered m-commerce? Uh-oh. Because this may be the year Facebook, Twitter and Instagram shoppers fill the stockings.

Bills and receipts are sexy to customers. OK, maybe not sexy, but customers do feel like those messages require action more often than

Marketers who are always waiting for the ROI on new technology before investing may want to take a second look at live-streaming video

After months of testing and speculation, this week photo-centric and mobile-only social network Instagram will open up its advertising platform to brands wishing to partake. And it appears there will be many.