Email Experience Council
I attended the Email Experience Council's Email Evolution Conference in Miami earlier this week. Besides meeting many of my "virtual" contacts in person, doing some great networking, gathering content for our e-newsletters and acquiring leads for future cover stories, I learned the following the three great things from the show:
"This week Facebook will begin giving marketers the ability to collect email address from users of our Facebook applications. This is welcome news and opens up a world of possibilities for creating integrated programs that leverage the strengths of each channel to drive business objectives and richer customer experiences.
—Jan. 25, "Facebook Integrating With the First & Largest Social Network," posted by Nicholas Einstein, Email Experience Council Blog
I have to admit, I used to be skeptical of Twitter. I also didn't see the integration between Twitter and Facebook with e-mail. But then I started to realize these channels could be very useful to extend the reach of my e-mail programs: We placed links to our e-mails on the social networking sites. And guess what? We saw a great lift in response.
Author's Note: The following isn't a sales pitch, so it's safe to keep reading. A few weeks ago, I got this crazy idea to help Zinio promote one of our newer features called INSIDE. INSIDE enables readers to look inside any digital magazine Zinio carries and read it, along with two additional articles, for free.
In last month’s From the Trenches, I recalled a disagreement I had with a colleague who insisted that a person's content is new — no matter how many times that person uses it — if it's the first time someone else is hearing it.
March 31, 2009 - The Email Experience Council (eec), the email marketing arm of the Direct Marketing Association (DMA), today announced a partnership with the Online Marketing Summit (OMS) to add an entirely new email marketing track focused on best practices in email marketing to the 2009 OMS Whistle Stop Tour.
“What gives?” I asked him after he was done. “Were you too lazy to update your content?” He laughed at me and said something along the lines of, “New city, new faces. To them it’s new content. It’s a good message, and I'll use this presentation as many times as I can before I update it.”