Email Experience Council

Facebook Integrating With the First & Largest Social Network
January 28, 2010

"This week Facebook will begin giving marketers the ability to collect email address from users of our Facebook applications. This is welcome news and opens up a world of possibilities for creating integrated programs that leverage the strengths of each channel to drive business objectives and richer customer experiences.

—Jan. 25, "Facebook Integrating With the First & Largest Social Network," posted by Nicholas Einstein, Email Experience Council Blog

From the Trenches: Going With Your Gut
January 8, 2010

Shortly after my birthday last year, I happened upon a horoscope website. It wasn’t the standard site that told visitors things such as what days would be lucky or unlucky for them. It was far more in-depth.

From the Trenches: Webinar Invite Best Practices
July 17, 2009

I typically count the spam email messages I get (yes, I’m an email geek at heart). With more webinars taking place as travel budgets get slashed, this week I counted 27 webinar invites in all shapes and sizes.

From the Trenches - E-mail to Twitter Magic
June 19, 2009

I have to admit, I used to be skeptical of Twitter. I also didn't see the integration between Twitter and Facebook with e-mail. But then I started to realize these channels could be very useful to extend the reach of my e-mail programs: We placed links to our e-mails on the social networking sites. And guess what? We saw a great lift in response.

From the Trenches - Am I a Rebel or Just Stupid?
May 15, 2009

Author's Note: The following isn't a sales pitch, so it's safe to keep reading. A few weeks ago, I got this crazy idea to help Zinio promote one of our newer features called INSIDE. INSIDE enables readers to look inside any digital magazine Zinio carries and read it, along with two additional articles, for free.

Email Experience Council Partners With OMS
March 31, 2009

March 31, 2009 - The Email Experience Council (eec), the email marketing arm of the Direct Marketing Association (DMA), today announced a partnership with the Online Marketing Summit (OMS) to add an entirely new email marketing track focused on best practices in email marketing to the 2009 OMS Whistle Stop Tour.

From the Trenches: Three TImes a Charm
March 20, 2009

“What gives?” I asked him after he was done. “Were you too lazy to update your content?” He laughed at me and said something along the lines of, “New city, new faces. To them it’s new content. It’s a good message, and I'll use this presentation as many times as I can before I update it.”