I recently attended the 2011 Email Evolution Conference sponsored by the Direct Marketing Association's Email Experience Council, and here are some top takeaways:1. Email needs to be more humanized. In his keynote address, Gary Vaynerchuk, the online marketing trailblazer, entrepreneur and author of "CRUSH IT! Why NOW Is the Time to Cash In On Your…
Email Experience Council
I just got back from the 2011 Email Evolution Conference in sunny South Beach. The fourth annual event, sponsored by the Direct Marketing Association's Email Experience Council (EEC), didn't disappoint. I met many of my "virtual" contacts in person, did some networking, gathered some interesting content for our e-newsletters and acquired leads for future articles. There was a positive vibe about email in general at the event, with more than 500 attendees and exhibitors milling around the Eden Roc Resort. Here are four takeways from the conference:
Email open rates in the third quarter of 2010 have remained steady for two years, finishing the quarter at 22 percent, according to the Q3 2010 Email Trends and Benchmark report from Epsilon and the Direct Marketing Association’s Email Experience Council. Six of the 13 reported industries saw an increase in open rates over Q3 2009, the report found.
SAN FRANCISCO — What Connected Marketing is and how to achieve it in an organization was the focus of a presentation given by David Daniels, CEO, Relevancy Group, at an Email Experience Council and DMA Councils Networking luncheon that took place here at DMA 2010 here on Oct 11.
Beyond their inspiring designs, the 20 emails highlighted in the recently released "2010 Email Design Look Book" from Responsys reveal several key trends in email design and strategy. I've chosen to highlight the following four:
Two email marketing broadcast vendors, AllWebEmail and Email Transmit, earlier this month fully adopted the eight email marketing measurement standards introduced by the Direct Marketing Association's (DMA) email experience council (eec) this year.
June 21, 2010 — Two email marketing broadcast vendors, allWEBeMAIL and Email Transmit, have fully adopted the eight email marketing measurement standards introduced by the Direct Marketing Association’s (DMA) Email Experience Council (eec) this year. A published list of 11 other email service providers, MTA vendors and marketing automation solutions have promised to implement the standards in the next six months.
Spammers today, like effective bank robbers, always stay one step ahead of the curve, introducing new technology and honing copy to entice people to buy. They do research on colors that drive attention, subject line and copy length and even personalization. So why doesn’t anyone study spam emails to see what new best practices our standard market should employ? I decided to take a look at a sample of 1,422 spam emails recently sent to see what I could learn. This is what I found:
More than 73 percent of respondents to a marketing survey conducted by digital marketing technology company Datran Media believe advertising revenues will increase in 2010.
Despite the renaissance of sorts email marketing has experienced during the recession, many companies spend less than $100,000 on their email marketing budgets and dedicate only one to two employees to managing the channel.