Mailbag Review: Power Freemiums, Great Involvement
January 14, 2010

Each month, Ethan Boldt and I sort through the direct mail that we receive here at the Who's Mailing What! Archive. Usually, it's 1,000-plus pieces to go through, often over coffee and hopefully an awake eye for the innovative and effective. Needless to say, we always run across efforts that stop our sort in its tracks. For the November batch, I was attracted to two premium mailings in particular, alongside two other efforts that used inventive involvement devices (see thumbnails of all mailings mentioned below).