Edith Roman Assoc.

Messages That Break Through the Clutter: 2011's Winning Campaigns from Every Channel - As seen during the 2011 Direct Marketing Day @ Your Desk Virtual Conference & Expo
June 17, 2011

What messages will win? With more channels employed in virtually every marketing campaign, the sheer number of messages that prospects are getting is going up every day. How do you get yours to stand out?

In this groundbreaking session originally featured as part of the 2011 Direct Marketing Day @ Your Desk Virtual Conference & Expo, four award-winning and experienced direct marketers will discuss the big trends hitting the email, direct mail, mobile and social media spaces ... and what kinds of campaigns are likely to succeed in 2011, including using examples from their own recent campaigns that they've created for retailers, nonprofits, publishers, insurance companies, travel services and more.

Takeaways from this roundtable include:
- What kind of messages will work in 2011, across multiple channels
- How the right combination of words can make a mobile or email campaign successful
- Which techniques to use in each channel to get those coveted opens
- A rundown of the techniques and technology available today (VDP, PURLs, QR codes, etc.) that make direct mail more integrated with other channels than ever before
- Successful examples of breakthrough messages in the email, direct mail, mobile and social media space
- What kinds of creative crosses over to other channels, and what kind does not
- The future of marketing messages, 2011 and beyond

Finding the Right E-mail Lists
December 1, 2004

By Hallie Mummert Now that prospecting efforts are picking back up on the postal side, will e-mail prospecting be far behind? In years past, marketers complained of low response rates and concerns of being perceived as spammers. While those same issues influence marketers' decisions to prospect via e-mail today, the continued, albeit slow, growth of e-mail lists for rent and the offering of more direct response-oriented files is luring more companies to give e-mail lists a test. "Direct mail certainly is the foundation [of direct marketing], but e-mail offers a new level of communication that direct mail can't," says Michelle Feit, president of

Private Databases: The High-Volume Mailer's Answer to a Shrinking Universe
January 1, 2004

By Hallie Mummert At last year's List Vision, an annual one-day seminar on list marketing held by the Direct Marketing Association, the underlying message of the keynote address was clear: The maturing of the list-rental market has brought the industry to a difficult juncture that requires marketers to do more than pay lip service to list analysis. Today's successful direct marketing company—and the list broker advising it—has to overcome shrinking universes, the over-mailing of multi-buyers, fewer available lists due to company mergers and the growing number of sliced-and-diced masterfiles to find the names that will perform. According to keynote panelist Don Mokrynski, founder and