With DMA’s &Then18 in Las Vegas taking place this past week, I may report that the transformation to data-driven marketing is complete.
The industry’s only data-inspired conference, &THEN attracts some of the best and brightest marketers from companies like American Express, USA Today, Burger King, Jockey, Sugarfina, Pinterest, Johnson & Johnson, and Campbell’s Soup to provide you with the campaigns, strategies, and advanced solutions that leading marketers are using to stay on top.
I’m judging marketing awards during the dog days of August, with steaming heat in New York City. It’s been a challenge this week choosi
Accountability — for perhaps decades too long — was relegated second-class status by general advertising and creativity worship.
If an agency today is not proving its command of creative, data and relevance, then it’s not proving its presence as a business driver
Sometimes, it’s better to get the news from the horse’s mouth. DMA CEO Tom Benton spoke with Target Marketing yesterday morning, before
“Business is one of the most human things in the world,” Simon Sinek said early on in his presentation during &THEN.