DMA Nonprofit Federation
Sometimes, it’s better to get the news from the horse’s mouth. DMA CEO Tom Benton spoke with Target Marketing yesterday morning, before
Russ Reid, a direct marketing guru and founder of the agency that bears his name, died on Saturday in his Sierra Madre, Calif., home. According to Russ Reid Chairman Tom Harrison, he had been suffering from Parkinson’s Disease, but the cause of death was pneumonia. Reid was 82. “He was a giant in this industry,” said Harrison. “He basically invented a lot of aspects of direct response.” Reid founded his Pasadena, Calif.-based company in 1964. He retired in 2001, but remained interested in and involved with the agency
A yearlong investigation by three news outlets that identified America’s “50 worst charities” has revived the perennial question of what the nonprofit world should do to drum out unscrupulous nonprofits and fundraisers. The inquiry by the Tampa Bay Times and the Center for Investigative Reporting, joined in recent months by CNN, highlighted charities that channel most of the money they raise to professional solicitors, mimic other charities’ names, deceive donors on telemarketing calls, divert money and contracts to people with ties to their organizations and use accounting tricks to inflate the amount they report spending on their missions. While anyone
The Direct Marketing Association is joining hundreds of nonprofit leaders Dec. 4 and 5, 2012, in the nation’s capital to urge lawmakers to protect a 100-year-old American tradition of common-sense tax policies that encourage giving and help support critical programs and services for people in need. Congress is seriously considering whether to retain, modify or eliminate the charitable deduction. The potential result is the loss of billions of dollars, which would impede the important work that nonprofits do for the millions of Americans who rely on them. The Charitable Giving Coalition, a group of more than 50 nonprofit, charitable and
It's a phrase Brian Cowart probably says a lot: "I'm sorry I made you cry." It's not that the senior vice president of national direct marketing for ALSAC/St. Jude Children's Research Hospital is mean. It's that Target Marketing magazine's 2011 Direct Marketer of the Year is such an effective communicator about his organization—which works to cure children of cancer and other catastrophic diseases—that listeners' tears just come naturally.