DM2 - DecisionMaker

Hotlists—New and Updated Files on the Market
January 5, 2010

Find the latest lists to test—complete with names, descriptions, counts, prices and list managers'/owners' contact information—with this biweekly online feature from Target Marketing.

Market Focus: Meeting & Event Planners
June 1, 2008

If you want to market your product or service to thousands of people, you can take the path of intense advertising to reach those people one by one—or you can reach out to those whose jobs give them the buying power of thousands. Meeting and event planners have influence far beyond their numbers, and if you can make the right connections, they’ll make the sales for you. Meeting the Meeting Planners The U.S. had 51,000 meeting and convention planners in 2006, according to the Bureau of Labor Statistics, and that number is projected to grow by 20 percent over the next decade, reaching 61,000

Webinar: How to market effectively on a small budget
November 9, 2007

Get the latest proven tactics for driving down costs, and driving up response in this live online training session from Alan Rosenspan -- originator of the “Marketing on a Shoestring” awards. For detailed information and to register please visit: Date, Time & Place Tuesday, December 11, 2007 11:30 AM - 1:00 PM (EST) 15:30 - 17:00 (GMT) Your Web Browser

DM2-DecisionMaker Announces Brand New Email Marketing Opportunities from RSMeans – the Leading Source of Cost Data in the Construction Industry
October 15, 2007

Oak Brook, IL — October 15, 2007 — DM2-DecisionMaker (DM2), a leading B-to-B marketing services provider, today announced the availability of nearly 50,000 never before released email names from RSMeans, a Reed Construction Data company. Means Building Construction Cost Data is the most used, quoted, and respected unit price guide available for estimators and bidders in the construction industry. Professional estimators from public and private sectors including Fortune 1000 organizations, government agencies, school districts, colleges and universities, A/E/C firms, municipalities, healthcare systems and professional associations rely on the RSMeans price data for accurate budgeting, estimating and forecasting. And many of these hard-to-reach decision makers

DM2-DecisionMaker Adds Four Million Names to the DecisionMaker® Medical Marketplace Database
October 15, 2007

Oak Brook, IL — October 15, 2007 — DM2-DecisionMaker (DM2), a B-to-B direct marketing services provider, today announced the addition of more than four million names to the DecisionMaker Medical Marketplace Database, a primary source for multi-channel, integrated direct marketing prospects. This enhancement brings the total number of names available in the medical market to 7,009,325. The new names include medical professionals who work in hospitals, nursing homes, long-term care facilities, physician’s offices and home healthcare – as well as dental offices, laboratories and public health institutions. With specialties ranging from cardiology and critical care to mental health and physical therapy, these disciplined professionals

Mind Your Own Business … Data
September 1, 2007

In business data, nothing is more important than accuracy. And in B-to-B marketing, data represents a company’s most important asset—its customers. The more specific and current information companies have about their customers, the more effectively they can target their market and deliver their message to those customers. And, because a “customer” includes both the business and the contacts within the business, it is essential to keep both types of information up-to-date. With complete and accurate customer data, a marketing database truly can become a knowledge center for a business. The keys to finding and maintaining quality B-to-B data are: * Keep data accurate during

DM2-DecisionMaker Announces Event Marketing Service to Help Exhibitors Maximize their Event ROI
July 11, 2007

Oak Brook , IL — July 11, 2007 — DM2-DecisionMaker (DM2), a B-to-B direct marketing services provider, today announced the availability of a new service designed to help companies better prepare for and follow up after industry events, conferences and tradeshows. The service, DecisionMaker® Tradeshow 360, includes pre-scheduling of face-to-face meetings with qualified event attendees and prospects, qualifying leads generated from events, and adding new prospect contacts and companies that meet the exhibitor’s target profile. More information about the service is available at “Our vision at DM2 is to increase the effectiveness of business marketers, sales professionals and research teams and to

DM2-DecisionMaker Announces New List Management of Exclusive DecisionMakers from the Subscriber File
June 28, 2007

Oak Brook , IL — June 28, 2007 — DM2-DecisionMaker (DM2), a B-to-B direct marketing service provider, today announced that the BuyerZone list of more than 750,000 small to mid-size business professionals is now under their list management services. BuyerZone subscribers are pre-qualified buyers of products and services ranging from office equipment to financial and business services to retail, industrial and construction equipment. These high-level decision makers demonstrate their purchasing authority through a sophisticated online Request for Quote (RFQ) process. “The addition of the BuyerZone file to the DM2 list management services significantly strengthens our small business presence and enables us to help businesses target

What Are Some Ways to Test Lists So You Can Be More Confident
April 1, 2005

The 2005 Lists Web Community Marketer's Idea Exchange. "The obvious answer is to make sure you're testing enough to have statistically reliable responses and make sure each list has a key code (response mechanism) in order to read and evaluate results. Research as much as possible—the better educated you are, the easier it will be to determine which lists to include in your test matrix. Try to test in your 'good' season, although, out-of-season tests can be adjusted. Try for vertical market tests first time in the mail." —Cheryl Bagdan, senior account executive, exhibit & promotions director, Leon Henry Inc. "Use a control segment