DM Creative Group

A Readability Checklist for Writers, Designers and Approving Managers
June 18, 2015

Because improved readability leads to more reader engagement, which, in return, generates more response (aka opens, clicks, calls, shares, retweets, leads, orders and dollars), we're doing a follow-up to our recent article on encouraging cross-channel reader engagement. The following do's and don'ts checklist provides tips for increasing readability from both a writer's and a designer's perspective. Feel free to share and let us know what you think. (We love response!)

Direct Mail Formats That Work, Now
March 17, 2011

In Tuesday's very popular "Direct Mail: Copywriting, Formats and Designs that Work Now" session, at the first-ever Direct Marketing Day @ Your Desk virtual conference and expo, designer Patrick Fultz and copywriter Pat Friesen surveyed all the recent mail in the mailstream and recognized some key trends among direct mail formats.

Direct Mail Formats for Smaller Budgets
November 11, 2010

Near the end of the recent DirectMarketingIQ webinar "Direct Mail Formats — What's Working Now!" with Patrick Fultz, owner of DM Creative Group, and Nancy Harhut, Wilde Agency's chief creative officer, questions came pouring in from the large audience.

Direct Mail Formats -- What's Working Now!
October 28, 2010

See the direct mail formats that are working -- eye-catching designs that gets prospects to touch and feel, and copy that compels the recipient to tear open the outer envelope.

Join Patrick Fultz, award-winning designer and current President of the John Caples International Awards, and Nancy Harhut, Wilde Agency's chief creative officer, as they present numerous examples of direct mail formats that are working for mailers right now.

Here's what you can expect to learn:

- What envelopes and self-mailers to use!
- Eye-catching words to use with particular formats.

- Larger format vs smaller format.  What's appropriate when?
- Cutting-edge formats that can't miss.
- When to repurpose something innovative from one industry to another.

- Engaging headlines, stickers and stamps, pull tabs -- tools to get them to open.

Plus, find out all that's available to a designer - windows, paper or plastic, printing technique, color, illustration photography, interactivity, headline, p-URLs and g-URLs, and offer - and how that affects format choice.


Registration fee: $79

Sponsored by Polaris Direct

To view this webinar click here!:

Couldn't make it on October 28th? No problem! Target Marketing Group webinars are archived for 90 days after the live event. Click above to register and get access to this webinar on-demand.

Direct Mail Design That Is Working NOW
June 3, 2010

As I've seen in the Who's Mailing What! Archive, overall mail volume is down in practically every sector. Of course, that means that mail may have a greater chance to be looked at and opened, particularly if the design is right. I talked to a group of experts recently about direct mail design and what exactly is working

5 Best Practices in Direct Mail Design
May 13, 2010

As a creative who understands production, Patrick Fultz  is always trying to tweak existing formats in order to get them to work better or simply inventing new ones. As president/CCO of DM Creative Group in Port Chester, N.Y., he seeks to reinvent the way companies go about customer acquisition, retention and win-back campaigns by combining the power of direct mail and digital marketing output.

5 Best Practices in Direct Mail Design
May 12, 2010

As a creative who understands production, Patrick Fultz is always trying to tweak existing formats in order to get them to work better or simply inventing new ones. As president/CCO of DM Creative Group in Port Chester, N.Y., he seeks to reinvent the way companies go about customer acquisition, retention and win-back campaigns by combining the power of direct mail and digital marketing output.