How many National Do Not Call List violations does it take to get yourself a class-action lawsuit? The magic number would appear to be 57,606,609—or at least it is in the case of "United States of America, and the States of California, Illinois, North Carolina, and Ohio v. Dish Network, L.L.C.," currently working its way towards a verdict.
Philadelphia is a sports-crazy city. Peggy and I used to go to a Phillies baseball game two or three times a year. Comcast/NBC has the Phillies' TV rights. Now all Phillies games are blacked out to Dish Network and DirecTV (which we have) subscribers. I occasionally listen to Phillies games on the radio while doing crosswords. The Phillies are hurting bad
The days when political campaigns would try to make inroads with demographic groups such as soccer moms or white working-class voters are gone. Now, the operatives are targeting specific individuals. And, in some places, they can reach those individuals directly through their televisions. Welcome to "addressable TV," an emerging technology that allows advertisers—Senate hopefuls and insurance companies alike—to pay some broadcasters to pinpoint specific homes
The most effective marketing delivery channels today are powered by real addressable targeting and measurement. Marketers using direct mail, telemarketing, email and online display ads are realizing improved campaign results as they put the customer and deep data at the center of their efforts. It's time to consider including addressable television in that list of individually targetable marketing channels.
If you watch TV, chances are you've come upon Mayhem, the devil-may-care character who is seemingly everywhere in commercials for Allstate. But in one new instance, the character will be decidedly less mass market, appearing to talk to only a select few—by Allstate's choice. The No. 2 insurer has launched a new effort for renter's insurance, which will reach TV viewers who rent, rather than own, their homes. The ads, beamed on a highly targeted basis by Dish Network and DirecTV, mark the first time Allstate has used TV to advertise renter's insurance but also signal that addressable TV
Big companies have ramped up their mailing in 2012. JPMorgan Chase & Co., Sprint/Nextel, Dish Network and Discover Financial Services are all on the list after none of them appeared in 2011 or 2010. In fact, according to our data JPMorgan Chase hasn't mailed this heavily in five years—since 2007 when the company reported a mere $99.9 billion in revenue.
In a comment submitted to the Federal Communications Commission, the Federal Trade Commission has urged its sister agency to hold that sellers of goods and services should be held responsible for sales calls made by others on their behalf, even if the seller did not physically place the calls. The FTC stressed that the FCC should not allow such sellers to escape liability from federal telemarketing laws designed to protect consumers and their privacy when others place telemarketing calls on their behalf.
Congratulations! Your direct response television (DRTV) commercial has been produced, and you’re ready to go. The next step is to determine which media outlets will best serve your requirements while working within the DRTV parameters. Depending on whether you choose a long-form infomercial or a short-form 30- or 60-second spot (referred to in the business as 30s and 60s), your options will vary. But first, let’s take a look at how the television medium is evolving these days, thus affecting the opportunities for advertisers. Changes in the Broadcast Environment Gone are the days when all we had were local ABC, CBS, NBC and an independent station in