Discover Financial Services
Offering incentives is standard practice for credit card providers. But as this direct mail proves, it doesn’t have to look the same.
Welcome to the brand new list of Target Marketing's Top 50 Mailers. For the first time, we are relying exclusively on data from our partner Who's Mailing What! in compiling this list, as well as the other lists in this article, combined with list management information provided by SRDS. Who's Mailing What! has compiled the most complete library of direct mail and email in the world, and has tracked mail for more than 25 years. Earlier this year, it relaunched on a state-of-the-art, fully searchable platform.
Big companies have ramped up their mailing in 2012. JPMorgan Chase & Co., Sprint/Nextel, Dish Network and Discover Financial Services are all on the list after none of them appeared in 2011 or 2010. In fact, according to our data JPMorgan Chase hasn't mailed this heavily in five years—since 2007 when the company reported a mere $99.9 billion in revenue.
Concerns about credit card security heightened Friday after a little-known Atlanta company disclosed it had been hit by hackers, potentially exposing hundreds of thousands of account holders to fraud. The breach at Global Payments Inc. is the latest in a wave of data attacks that have heightened consumer concerns about identity theft. The card industry has been particularly vulnerable to those concerns amid a slew of big breaches in recent years as more Americans choose to pay with plastic rather than cash.
Hundreds of bleary-eyed conferees crowded into the room, lining the walls and tripping over attendees sitting in the aisles. There to listen to the thought leadership session "Integrating Online and Offline Data for Digital and Direct Marketing," they were present and accounted for at 8:45 a.m. on Tuesday during DMA2010 in San Francisco.