Disabled American Veterans

DMA Announces 2013 Board Roster
October 15, 2012

The Direct Marketing Association (DMA) Board of Directors has announced the election of four new Board members for 2013-2014. The terms of office commenced at DMA’s Annual Business Meeting, which took place at DMA2012 in Las Vegas, Nev.

The Power of Premiums
June 12, 2012

Personal Disclaimer: I donated some money to the Barack Obama campaign in 2008 and voted for him. Frankly I couldn't bear the possibility that John McCain—a cancer survivor in his eighth decade—might assume room temperature, thus installing Sarah Palin in the Oval Office to run the country and the world. That does not mean I am a misogynist. I would vote for Hillary Clinton in a heartbeat. I do not write this column in support of Barack Obama. I have not made up my mind about the 2012 election.

Seven New Directors Join DMA Board
October 3, 2011

The Direct Marketing Association (DMA) Board of Directors today announced the election of new Board members for 2012-2013. The terms of office commenced at DMA’s Annual Business Meeting, which was held Sunday, Oct. 2 at the Fairmont Hotel in Boston, Mass.

The Top 50 Mailers
September 1, 2011

It's been the year of integrated marketing, and nothing proves that more than GEICO's appearance on our annual list of the top 50 direct mailers. You've probably seen so much of GEICO's gecko, cavemen and the googly-eyed stack of money that you're not surprised to see it anywhere now. But it's been five years and about $5 billion in revenue since the TV-slick and Web-savvy insurer last mailed enough to make the list.

TM0907_Cover/chart
September 1, 2007

The full list of 2007’s Top 50 Mailers (excludes catalogers) Company Sales/Revenue Industry List Manager(s) (in millions) Citigroup $146,558 Financial Does not rent Bank of America $117,017 Financial Does not rent JP Morgan Chase $99,845 Financial Does not rent 4 Sprint/Nextel $41,028 Telecommunications Does not rent American Express $27,136 Financial/Media Millard Group Washington Mutual $26,454 Financial Does not rent Capital One $15,191 Financial Does not rent Time Inc. $5,846 Media Millard Group/ Belardi-Ostroy Inc. 4 Pitney Bowes Co. $5,730 Business Services MeritDirect Salvation Army $5,300 Nonprofit Does not rent 4 Discover Card Services Inc. $5,000 Financial Does not rent Hearst Magazines $4,550 Media Direct Media International American Red Cross $3,919 Nonprofit The Carol Enters List Co./ American List Counsel The New York Times Company $3,289.9 Media American List Counsel BMG/Columbia House $2,400 Media Specialists Marketing Services/American List Counsel Reader’s Digest Association $2,386.2* Media American List Counsel/ The Catamount Group 4 Scholastic Inc. $2,283.8 Media Specialists Marketing Services/ Millard Group/List Services Corp. Dow Jones & Company $1,783.9 Media American List Counsel Meredith Corp. $1,600 Media American List Counsel/ Millard Group Company Sales/Revenue Industry List Manager(s) (in millions) Memorial Sloan-Kettering Cancer Society $1,623 Nonprofit Direct Media International Conde Nast Publications $1,400 Media Millard

Blockbuster Direct Mail 2004 Axel Andersson Grand Controls
April 1, 2005

The following is the full list of Grand Controls identified by the Who's Mailing What! Archive as having been mailed for three years or more during the past decade (1995-2004). For more information on any of these mailings, contact Archive Director Paul Bobnak, at (215) 238-5225. Or, to order access to the entire direct mail library of mailings received by the Archive between 1994 and the present, visit www.whosmailingwhat.com. AARP Membership Registration Archive Code: 571AMASRP0604Z AARP Membership Card Archive Code: 571AMASRP0397A AARP Certificate of Admission Archive Code: 573AMASRP1095AZ Advertising Age Year/$69.95 Archive Code: 205ADAGEM0799Z Air & Space 5 + 1

Testing! A Direct Marketer's Strategic Advantage (1,075 words)
May 1, 2003

By Hallie Mummert Being able to measure response and pinpoint the reasons for success gives direct marketers a leg up against general advertisers. Testing is not an optional activity you can afford to cut out of your budget during lean times. When you look at testing as a luxury or an expense, you ignore the main advantage direct marketers can lord over brand-driven general advertisers: Concrete measurement that attributes response and sales to the campaigns responsible for generating these activities. Think about it: You don't need to spend money on magazines, television

Creative Corner Lessons You Learn From Non-Profits (1,224 word
September 1, 2001

By Lois Geller Labor Day makes me think of the Muscular Dystrophy Telethon. As a child, I would watch solemn faced, call in my pledge and eagerly wait to hear my name on the local TV feed of the show. The operator taking the call would ask if I wanted my donation to be announced on the air and I always did. The excitement would escalate as the numbers grew on the tote board. Viewers knew what Jerry's final number was—the dollar amount he was trying to raise—and we hoped he would make his goal for that year. The real

Meet the Masters - Max Hart
October 1, 1998

"Sometimes the best moves are the ones you don't make," counsels Max Hart, president of Disabled American Veterans. This advice becomes even more insightful when paired with Hart's background in direct marketing. After putting in some time at Procter & Gamble learning the ins and outs of marketing, Hart fell into the direct marketing industry by landing a job at R.L. Polk where he marshalled the purchase and expedition of vehicle title information. During his years at the data compiler, he was lucky to run across not one but two mentors. Tom Maloney, a vice president at R.L. Polk, hired him for this beginning

'Best Ideas' for Fund Raising by Phone (1,368 words)
September 1, 1998

If you're going to add the phone to your fund-raising arsenal, when and where does it make sense? "The phone should be in addition to any direct mail you are doing," says Tim Twardowski, executive vice president of InfoCision Management Corp., an Akron, OH, telemarketing agency with more than 150 nonprofit clients including the Salvation Army, and other health, fraternal and political organizations. For fund raisers, he says, "the goal with telemarketing should be to generate incremental income for the organization." Charles Cadigan, vice president and senior strategist at Epsilon, agrees, explaining, "Some would argue that you should take dollars away