Direct Media List Management

Lists: A Little B-to-B Cooperation
March 1, 2007

Why should you consider B-to-B cooperative databases? Because they reduce the complexity of finding good prospects to mail. There are two kinds of cooperative databases available today: Abacus’ B2B Alliance and Experian’s B2B Base, which are of the membership type, and Direct Media’s Data Warehouse and Merit Direct’s MeritBase, which are list-specific options. It is important to put these prospecting sources into perspective. A few definitions and figures will give us a framework. As of January 2007, there are 301 million people living in the United States. From that total, 146 million are employed: 115 million work in non-farm, private sector jobs, and 22