Direct Marketing Association

There's GOLD in that Mailbox - and in that Pencil Box, Too
July 7, 2014

I'm now amid judging the 2014 Direct Marketing Association International ECHO Awards—which is always a pleasure. In just a few days of judging each year, I get to see what agencies and clients the world over put forward as their best in data-driven direct marketing, encompassing all channels. For direct mail, there is always one campaign that gets honored with the U.S. Postal Service-sponsored Gold Mailbox Award, which recognizes the most innovative use of the medium

Supreme Court to Hear DMA Case Against Colorado Tax Law
July 2, 2014

The Supreme Court of the United States today announced that it will hear a case brought by the DMA relating to a Colorado law imposing a notice and reporting scheme on remote sellers that do not collect state sales tax. The Supreme Court agreed to consider the question of whether federal courts may decide constitutional challenges to state tax regulations affecting only out-of-state businesses

Connecting Marketing Generations: Our Opportunity
June 23, 2014

Lucky is the marketing organization that has the best, brightest and newest marketing professionals—the "Rising Stars"—working alongside its experienced, proven marketing powerhouses. Sound like your company? Well, it could be

DMA Calls on Congress to Close Email Surveillance Loophole
June 19, 2014

With urging from the Direct Marketing Association (DMA) and the rest of the Digital Due Process Coalition, efforts to reform the Electronic Communications Privacy Act (ECPA) have reached an important milestone: a whopping 218 members of the House—from both sides of the aisle—now support H.R. 1852, a bill that would create fundamental safeguards to protect consumer data.

Where Are All the Courageous Clients?
May 27, 2014

I was chatting with a friend of mine over lunch the other day—he's a senior creative in an integrated advertising agency (brand and direct)—and we were asking ourselves: "Where are all the courageous clients?" Where are the clients that aren't afraid to take risks—at least creatively?

DMA Leads Industry Call for National Data Breach Notification Law
May 23, 2014

The Direct Marketing Association is leading a broad group of industry associations in asking Congress to pass a national data breach notification law. The letter, signed by 16 trade associations representing thousands of the leading companies across the information economy, notes American businesses have compelling incentives to protect sensitive information and maintain valuable customer relationships—and that they work tirelessly to implement security measures to safeguard data.

Internet Trolls a Dark Side to Brand Engagement
May 21, 2014

Are brands too sensitive? Should they be wary of opening themselves up to negative feedback on social channels, or take the risk in the hopes of deeper engagement with customers? A disturbing element of online behavior has real consequence for marketers who wish to be open with consumers. We recently discussed several social strategies for creating a more active dialog with important audiences. We got all excited about the benefits of hearing unvarnished feedback and being able to discuss issues with people in a forum where they would be comfortable being straight with us

Denny's Daily Zinger: Sick of Goo-Goos and Non-Marketers
May 8, 2014

On May 1, 2014, under John Podesta's leadership, the White House released its 79-page report, "BIG DATA: Seizing Opportunities, Preserving Values." I am sick unto death of non-marketers and goo-goos (good government goodie two-shoes) making destructive marketing policy and forcing us to live with it. For example, the word "discrimination" appears 30 times in the report

Covering All the Bases
May 1, 2014

You've seen the reports that email has the ROI of any digital or offline channel. Looking forward, in 2016 the Direct Marketing Association projects this ROI by channel: Email—$35.02; Search—$23.62; Social—$13.43; Direct Mail—$12.57; and Mobile—$12.45.So, don't think about email as dead. Think about email as a vibrant communications vehicle.

DMA’s Post-Woolley Future
April 29, 2014

“In the fast-paced environment of direct marketing in 2014 and beyond, the best role for a trade association is to protect our self-regulation status—which is a privilege, not a right,” says Thomas J. Benton, interim CEO/COO of DMA. “That means guiding the industry in protecting consumers and the responsible use of data, helping consumers get the right offers and services in the right channels to power their digital lifestyles