Direct Marketing Association

San Diego Dreamin' - Charging Through 'The DMA'
October 27, 2014

The last time the Direct Marketing Association held its annual conference in San Diego, it was 2009, we were all amid The Great Recession, and having been recently thrown out of a job, money was just too tight to attend on my own. Since then, marketing has changed—a lot—and the U.S. economy overall is in better shape than it was. Folks, looking back, we avoided a Depression

DMA Names Lindsay Hutter SVP of Communications
October 24, 2014

Lindsay Hutter, the Direct Marketing Association's new SVP of communications, says she'll take a "stoplight" approach to what to change about DMA's communications strategy. She spoke with Target Marketing on Thursday afternoon before departing for the Saturday start of DMA2014 in San Diego

How Every Marketer Can Use Little Data Effectively
October 9, 2014

After 30+ years in marketing, the most important advice I can share with anyone is this: When it comes to marketing communications, stop treating all your customers and prospects the same. They are NOT the same ... and they will react/respond differently if you take the time and make the effort to market to them differently. This fact has been proven time and time again — most recently in the five case studies presented in the Sept. 30 Direct Marketing IQ Brunch & Learn webinar, "Big Things You Can Do With Little Data" (available on demand).

Direct Marketer of the Year: Dawn Zier
October 1, 2014

Dawn Zier is thriving in the frenzied pace of an Internet-ruled world for at least two reasons: Seemingly impossible challenges intrigue her, and she's chosen to live by her parents' words to "be the best that you can be." So far, that mentality is serving her and the company she heads well. Zier, the president and CEO of Fort Washington, Penn.-based weight loss meal plan provider Nutrisystem, is largely credited with turning the fortunes of her company around. Taking the position in November 2012, she inherited a company that had seen sales plummet 42 percent since 2008. Under her leadership, Nutrisystem added data-driven programs and is expecting soon to see "revenue growth for the first time in seven years," Zier says.

My Summer Reading List Includes Facts About Direct Mail
September 4, 2014

The "dog days" of summer are about to end, so I'd better wrap up my summer reading fast. Of course, my summer reading list really is my only opportunity to delve into those volumes of research that have been accumulating, that I've been meaning to get to, that I really should be on top of

Top 50 Mailers
September 1, 2014 at 8:00 am

Who still sends direct mail? Many of the most successful companies in the U.S. In fact, nine of the top 10 on this year's Top 50 Mailers list are also on the Fortune 500 (including GEICO, which is a part of Berkshire Hathaway), and the one that isn't happens to be one of the world's largest nonprofit clubs (AAA). Once again, Target Marketing has teamed with Who's Mailing What! (WMW!) and its impressive library of current direct mail to track the top mailers of the past year.

Empower Your Direct Mail With Mobile
August 21, 2014

Direct mail marketing has been around for a long time; it's sometimes thought of as the "old goat" of marketing. Over the years there have been many changes in the way we use direct mail for marketing. Slapping a resident label on a card and mailing to everyone in your city does not cut it anymore

Denny’s Daily Zinger: A Junk Mail Letter So Real It’s a Lie.
August 7, 2014

Peggy and I attended the wonderful Bridge Conference sponsored by the Direct Marketing Association of Washington. One of the exhibitors was RST Marketing, Forest, Va. A machine was cranking out endless "handwritten" letters with "hand-addressed" envelopes.

James Thornton: A Splendid Life
July 8, 2014

I received this email about Jame Thornton's passing a couple of weeks ago from Anthony Green, which was truly sad news. Thornton was a brilliant genius, a serial entrepreneur and known to many as Mr. Direct Marketing SE Asia.