Direct Marketing Association

Fixing Mobile E-commerce So Shoppers Buy
January 22, 2015

Mobile shoppers just aren't happy yet with the mobile buying experience. Matthias Clock, the content marketing "chef" for eTail West 2015, believes he has the solution to the problem that IBM brightly highlights with its Holiday 2014 synopsis. About 45 percent of e-commerce traffic came from mobile devices, while mobile sales totaled 22.6 percent, IBM reports. The difference for smartphone users is even starker: While being 31.2 percent of e-commerce shoppers, smartphone users only converted there as 9.1 percent of all Web buyers.

Golden Nuggets: Advertising’s ‘Data’ Wave Has Arrived
January 19, 2015

When I look at the world of advertising, by way of my career path through the Direct Marketing Association and Harte Hanks and now with the Digital Advertising Alliance—I confess I've been a "direct response" snob by training. (As a PR guy, I tend to enjoy Kool-Aid.)

Postage Increases? Keep an Eye Out
January 14, 2015

On Monday, the Postal Regulatory Commission freed the U.S. Postal Service up to possibly raise rates on postage. Both the PRC and USPS used language in the PRC decision indicating an inflation-based postage increase may coincide with the expiration of an exigent rate increase. The exigent rate increase is designed to help the postal service recover after the Great Recession. On Tuesday, the Direct Marketing Association reacted with a statement emailed to Target Marketing.

Direct Marketers Have Forgotten How to SELL!
January 6, 2015

The Direct Marketing Association conference in San Diego this past October was pathetically small. The number of exhibitors was few, compared with the size and action 20 years ago. The reason: Sad-sack promotions.

All Internet Sellers, Beware: States May Tax You
December 9, 2014

From marketers with millions or billions in annual revenue to the individual who finally decided to sell that "Casablanca" LaserDisc years after getting rid of the player, the case heard Monday by the Supreme Court of the United States may affect all of them. All states may ultimately force all marketers to collect sales tax. But what concerns the plaintiffs—the Direct Marketing Association—even more is that states may also force marketers to turn over information about the buyers, and states may have the right to do so without sellers being able to fight it in federal court. The court is expected to issue a ruling in DMA vs. Brohl by June 2015.

A Vision for the Future of DMA: A Q&A With DMA’s Lindsay Hutter
November 19, 2014

For direct marketers, the Direct Marketing Association (DMA) is the legacy trade association in a sea of upstarts. DMA's been reinventing itself, positioning itself as a data-driven organization. Just before DMA2014, the organization brought Lindsay Hutter on board as its new SVP of communications. Target Marketing interviewed Hutter on Oct. 23. This is the full interview with Hutter, who joins DMA after her years at New York-based PR firm Hill+Knowlton and the National Association of Convenience Stores (NACS).

Brand Building and Brand Loyalty
November 11, 2014

Let me share with you three quick stories. Glad: Many years ago I bought a box of Glad tall white kitchen trash bags. I was carrying one full of garbage out the front door to leave for the sanitation truck when is suddenly split.

The 'Sustainability' of Giving Back: How Marketers Look After Their Own
November 10, 2014

Sustainability in business is often referred to as "the triple bottom line"—financial, environmental and social. This past week, I had the opportunity to see firsthand how we—as marketers—address social sustainability, specifically our fostering of human resources and marketing talent. It is a critical need

Silos Are Corny and Ruin Customer Experience – DMA2014 Speaker Says Get Rid of Them
October 30, 2014

If marketers want to ruin the customer experience, all they have to do is maintain silos and continue interdepartmental infighting regarding budgets and access to the C-suite, says Brenna Sniderman. Speaking on Tuesday afternoon at DMA2014 in San Diego, the senior director of research at Forbes Insights summarized research she performed in association with Teradata. "Breaking Down Marketing Silos: The Key to Consistently Achieving Custoner Satisfaction and Improving Your Bottom Line" finds silos are "a major problem" that hurt customer experience.

Putting the ‘Magic’ in Marketing at DMA2014
October 28, 2014

Earvin "Magic" Johnson's magnetic personality is something he begins cultivating when he wakes up at 4 a.m. each day. Speaking to direct marketers Monday at DMA2014 in San Diego, Johnson says he studies before every meeting in order to understand his audience and he's always "on time." Those are just a couple of the habits the former LA Lakers basketball player credits with helping him succeed in business. Johnson, however, underplays just how much work he puts into those efforts.