Direct Marketing Association

4 Email Tips to Boost ROI in 2016
January 6, 2016 at 8:00 am

Everywhere you turn, there’s another statistic affirming that email marketing may produce a better ROI than any other digital marketing

USPS First-Class Mail Slide Done?
December 23, 2015 at 8:00 am

When I worked for DMA, one of the main talking points its leadership reminded us of was how important direct mail was for preserving

Have a Purpose, Not a Mission Statement
October 6, 2015 at 8:00 am

Toms Shoes does good business by doing good, says Blake Mycoskie, the brand’s founder and “Chief Shoe-giver.” Keynoting on Monday

When Digital Marketers Go Offline
October 6, 2015

In a session yesterday at the Direct Marketing Association's new &THEN Marketing Conference in Boston,'s Vice President of Global Marketing Mary Ellen Dugan swam against the current. While many of the sessions were focused on how to optimize and what's next, Dugan took 45 minutes to talk about what happens when digital marketers go offline.

Improve Inbox Placement to Guarantee Better Email ROI
September 28, 2015

"The dirty little secret of email marketing is that 15 percent of your email never makes it to the inbox," explained Jessica Best, digital marketing evangelist for emfluence, during Content Marketing World on Sept. 10 in Cleveland.