Direct Marketing Association
Allow marketing innovations that create diversity in content, competition and democratization of information.
In a session yesterday at the Direct Marketing Association's new &THEN Marketing Conference in Boston, Indeed.com's Vice President of Global Marketing Mary Ellen Dugan swam against the current. While many of the sessions were focused on how to optimize and what's next, Dugan took 45 minutes to talk about what happens when digital marketers go offline.
"The dirty little secret of email marketing is that 15 percent of your email never makes it to the inbox," explained Jessica Best, digital marketing evangelist for emfluence, during Content Marketing World on Sept. 10 in Cleveland.
First a brag: My Temple University advertising students won the Gold Collegiate ECHO — earning First Place out of 200 teams from over
When DMA decided to overhaul its annual convention, the first step was to do a thorough assessment of what today’s marketers want
Most of the content marketers see is from other consumers — whether it’s shared or original — rather than straight from marketers, says