Direct Marketing Association

Everywhere you turn, there’s another statistic affirming that email marketing may produce a better ROI than any other digital marketing

When I worked for DMA, one of the main talking points its leadership reminded us of was how important direct mail was for preserving

USPS could see a temporary 4.3 percent postal rate increase become permanent. That’s if Sen. Tom Carper (D-Del.) gets his way. He came

Toms Shoes does good business by doing good, says Blake Mycoskie, the brand’s founder and “Chief Shoe-giver.” Keynoting on Monday

In a session yesterday at the Direct Marketing Association's new &THEN Marketing Conference in Boston, Indeed.com's Vice President of Global Marketing Mary Ellen Dugan swam against the current. While many of the sessions were focused on how to optimize and what's next, Dugan took 45 minutes to talk about what happens when digital marketers go offline.

"The dirty little secret of email marketing is that 15 percent of your email never makes it to the inbox," explained Jessica Best, digital marketing evangelist for emfluence, during Content Marketing World on Sept. 10 in Cleveland.

First a brag: My Temple University advertising students won the Gold Collegiate ECHO — earning First Place out of 200 teams from over

When DMA decided to overhaul its annual convention, the first step was to do a thorough assessment of what today’s marketers want

Most of the content marketers see is from other consumers — whether it’s shared or original — rather than straight from marketers, says

While it gets easier and easier to measure marketing’s impact on its consumer and business targets, it gets harder and harder to compar