Direct Group

Privacy Compliance in a Changing World - Preparing for Data Breaches, Part 2
October 29, 2009

Part one of this two-part series on the evolving area of privacy compliance, which ran in the Oct. 22 edition of eM+C Weekly, discussed how awareness of — and action taken with regard to — constantly changing privacy regulations is critical to maintaining the trust your customers place in your business.

Privacy Compliance in a Changing World: Ensure Your Organization is Compliance-Aware, Part 1
October 22, 2009

While in-depth knowledge of your customers or prospects may be a great advantage to your marketing and customer service departments, it also poses significant liability in a world increasingly focused on individuals’ rights to privacy. This liability ranges from damage to your brand or reputation in the eyes of your customers or shareholders, to fines, penalties and even class-action lawsuits.