Did-it Search Marketing

Optimizing Paid SEM? Think Strategically
September 1, 2006

How do you get the most out of your paid search engine marketing (SEM) budget? Rather than purely focus on getting a top position at any cost, Kevin Lee, executive chairman and co-founder of Rockville Centre, N.Y.-based search engine marketing consultancy Did-it Search Marketing, recommends relying on the right mix of analytics and a well thought-out strategy. Presenting at DM Days New York Conference & Expo earlier this summer, Lee set out the following tactics that can make your paid search engine efforts more effective: 1. Base SEM success metrics on the business realities of your operation. Factor in your cost per order; cost per

TM0805_Make the Numbers Work
August 26, 2005

An introduction to Internet metrics tracking By Kevin Lee and David Pasternack No matter what you want your online presence to do for your business, you won't know if it's doing its job unless you look at the numbers. Without numbers, you're dealing in guesswork. In a best-case scenario, guesswork leaves out the information you need to get the most mileage out of your online presence. Worst case, it means pumping money into an inefficient online campaign. Here are some of the methodologies used to create the best tracking system, an explanation of how tracking works in the online world today, and examples

Making the Numbers Work
August 1, 2005

An introduction to Internet metrics tracking By Kevin Lee and Dave Pasternack No matter what you want your online presence to do for your business, you won't know if it's doing its job unless you look at the numbers. Without numbers, you're dealing in guesswork. In a best-case scenario, guesswork leaves out the information you need to get the most mileage out of your online presence. Worst case, it means pumping money into an inefficient online campaign. Here are some of the methodologies used to create the best tracking system, an explanation of how tracking works in the online world today, and