Deutsche Post Global Mail

Direct Marketing to Europe
March 1, 2002

The 10 Most-common Mistakes Americans Make By Klaus Piske Marketing to Europe just got easier. On Jan. 1, 2002, 12 member countries of the European Union (EU) abandoned their national currencies and began circulating a new currency, the euro. Although three countries, including Great Britain, elected not to participate in the new currency, this development represents a significant step forward. And U.S. marketers stand to benefit handsomely from the change. But as the saying goes, "The more things change, the more they stay the same." While the money may be easier, potential pitfalls remain for U.S. direct marketers who don't come prepared.

Internet Special Report Europe's Enticing E-markets (1,780 wo
May 1, 2001

By Rainer Hengst While the U.S. e-marketplace may be experiencing a slowdown, some American online marketers are starting to invest in e-commerce's next frontier: Europe. The Continent is enjoying its highest consumer-confidence levels in eight years, its lowest unemployment in a decade, and economies determined to go high-tech—all good signs. So while America's Internet boom has slowed, Europe's prospects appear relatively brighter. Since it's impossible to cover in one article the marketing potential of all of Europe, I'll briefly examine the Continent's three main markets: Germany, the United Kingdom and France. Online sales in these three countries alone are expected to

The Global End Game
October 1, 2000

Base Your Delivery Method on Your Marketing Strategy By Lisa Yorgey Lester Mapping out your mailing plan for an international direct mail campaign is often like completing a jigsaw puzzle. You need to contemplate all the pieces to make it fit. Unlike domestic postal delivery, no monopoly exists on the delivery of international mail. Mailers can choose from three basic options when sending international direct mail: 1. One of the U.S. Postal Service's (USPS) international services; 2. An international mailing service, such as remail or consolidation, provided by private commercial carrier; or 3. The direct-entry services of the USPS, a foreign postal