Design Within Reach
The news came out: Victoria’s Secret – one of the most iconic catalogs of the last few decades – will be discontinued this year.
All the buzz today is about social media, but keep in mind email is a productive channel that provides a high ROI. Let's start with research from the DMA in late 2011: Email is the channel that produces the highest ROI. For every dollar a marketer invests in this highly profitable channel, the ROI in 2012 is $39.40. It makes sense to leverage email and social initiatives to drive business for your company. Let's address some ways you can do this.
"Mail? Isn't that dead?" That's the reaction I sometimes get from new friends when I talk about my job (well, part of it): analyzing direct mail. To answer that 'direct' question, let's take a dive into …
E-mail is a wonderful way to reach out to customers and prospects and engage them. But e-mail becomes an even more powerful tool when you find ways to integrate it with all your marketing efforts. The customer is king, and she holds the keys to the kingdom—the power to do business with you, or not. She will communicate with you and order from you through her channel of choice, which may change from moment to moment. She also expects a seamless experience. That means the look and feel of your e-mails, your Web site, your direct mail and your print ads should have some commonality.
By Lisa Yorgey Lester We've often heard the cliché, "Home is where the heart is." In today's economic climate, however, "home is where the investment is" might be a more appropriate phrase. The stock market's roller coaster ride of late has spurred "a huge remodeling trend in the country," observes Linda Henry, senior editor of Window Fashions magazine. Many homeowners, she explains, are "investing their money in their homes instead of the stock market, finding it a safer investment as well as a way to enjoy their hard earnings." And while many homeowners may know the aesthetic they want to achieve, they don't necessarily