It’s important to see how social media enhances outdoor advertising and vice versa.
A wave of negative airline brand mentions, including one accusing Spirit Airlines of forcing a passenger to flush her “emotional
Airlines live and die by word of mouth, research shows. And lately, that word of mouth on social media and offline has been mostly bad
Neither brand loyalty or airline reputation will factor into the ticket purchases for infrequent flyers — they want cheap seats,
Good luck finding Americans who think of dogs as luggage, Delta. The story that's going viral about the airline is that it lost a family pet, a pit bull named Ty, and has so far only refunded Ty's owner the $200 Frank Ramano paid to have his 6-year-old dog flown from Los Angeles to Tampa with him. By now most of the people reacting to the tale on social media know all about how Ramano adopted Ty in North Hollywood a year ago, when Ramano was homeless.
I know about big airports. I grew up on Long Island exactly one mile from the touchdown point of the JFK Airport's main runway. Every two minutes a giant jet would pass directly over our house roughly 1,000 feet with an ear-splitting roar. When I lived in Stamford, Conn., I loved the 20-minute drive to the Westchester County Airport versus the 30-mile, three-hour schlep to and from LaGuardia.
Companies have powerful technologies for understanding and interacting with customers, yet most still depend on mass media marketing to drive impersonal transactions. To compete, companies must shift from pushing individual products to building long-term customer relationships. The marketing department must be reinvented as a “customer department” that replaces the CMO with a chief customer officer, makes product and brand managers subservient to customer managers, and oversees customer-focused functions including R&D, customer service, market research and CRM.
By Denny Hatch I used to like the idea that marketers had a ton of information about our spending habits and lifestyle. When Peggy and I moved to Philly, we got a mortgage approval in three days, and countless times I've stuck a piece of plastic into a machine somewhere in the world and gotten spendable coin of realm. I'm delighted that direct marketers (spammers excluded) only send offers that interest me. However, since 9/11, the federal government has decided that all people in this country need watching. Mercifully, Congress shot down John Poindexter's "Total Information Awareness" project which the Pentagon described as "a