There are a couple of new ways to improve the merge/purge process that can save you money and help maximize response. One technique is employed before the merge, and another after the merge is completed.
While the U.S. Postal Service has offered a reprieve to mailers by vowing not to increase rates in 2010, many mailers are still struggling with their expenses. Rates increased earlier this year, and these increases—combined with the struggling economy—are making it a very difficult year for direct mailers. They're scrambling for new and efficient ways to keep their direct mail costs down.
Hillside, IL - August 11, 2008 - Creative Automation, a leader in direct mail printing and database management services, announced today that they have obtained Chain of Custody Certifications from the Forest Stewardship Council® (FSC) and the Sustainable Forestry Initiative® (SFI). The FSC and SFI Certifications were awarded through SGS Systems and Services Certification, an internationally accredited certifier, after a complete inspection and audit of Creative Automation's facilities and processes. The FSC and SFI Certifications will be valid through July 14, 2013 and July 21, 2013 respectively.
"Having these certifications in place not only allows us to do something positive for the environment, but they also give us the ability to offer our clients more options when it comes to accomplishing their own green initiatives," stated Arun Veluchamy, President of Creative Automation. Since many people in the industry are still learning about these certifications and processes, we are glad to offer support to inform and educate about the benefits of the Chain of Custody.
In today’s world of rising postage rates and increasing campaign costs, one of the top issues faced by direct marketers is the validity and reliability of their data. No one knows the value of data quality more than Creative Automation. This Sales Sheet highlights one of Creative Automation’s newest data management technologies, Data Quality Enhancer (DQE).
Industry veteran and Creative Automation Senior VP of Client Development, Rick Miller offers up some tips for "going green" while utilizing some of the latest data management technologies.
Hillside, IL – July 30, 2008 – Creative Automation, a leader in direct mail printing and database management services, announced today that they will be planting 4,000 trees as a result of their Reforestation with Creative Automation® Program. Creative Automation partnered with American Forests® for this program, which ran during the month of June. Companies placing orders of at least $5,000.00 with Creative Automation’s Graphics Printing Division were eligible to be included in the program. “Thanks to the strong interest in this program, we will be planting 3,725 trees in the names of our individual clients who placed
Hillside, IL – June 2, 2008 – Creative Automation, a leader in direct mail printing and database management services, has begun their reforestation program that will be running throughout the month of June, 2008. Creative Automation is partnering with American Forests® for this program because of their strong commitment to protect, restore, and enhance forests throughout the United States and around the world. The program, Reforestation with Creative Automation®, will apply to all orders placed during the month of June with the Graphics Printing Division at Creative Automation. For every $5,000 print production order placed, Creative Automation will plant 25 trees through
Hillside, IL – April 25, 2008 – Creative Automation, a leader in direct mail printing and database management services, announced their plan to run a reforestation program during the month of June. Creative Automation is partnering with American Forests® for this program because of their strong commitment to protect, restore, and enhance forests throughout the United States and around the world. The program, “Reforestation with Creative Automation,” will apply to all orders placed during the month of June, 2008 with the Graphics Printing Division at Creative Automation. For every $5,000 print production order a customer places, Creative Automation will plant 25 trees
Hillside, IL – March 10, 2008 – Creative Automation Company, a leader in database management solutions, announced the release of its second generation version of Business Profiler, now available for production processing. Business Profiler is a proprietary software product that was specifically designed for business mailers. It uses a combination of tables and various files to identify data areas by type and relocate them to the proper data field. For example, if the business name is in the personal name field it will be moved to the business name field. This results in improving overall record organization and the