Covenant House

Is There a Generation Gap Among Direct Mail Responders?
May 6, 2013

I was listening to a Direct Marketing Club of New York presentation recently by Covenant House, a nonprofit organization dedicated to helping homeless kids in various cities. One of the challenges that the organization is facing is that its donor base is aging. The need to attract a new demographic among donors is apparent. However, its direct mail efforts haven't been performing as well among younger prospects as it continues to do with its best donors—so the organization has turned to online channels in a bid to find these new, younger donors

TM0907_Cover/chart
September 1, 2007

The full list of 2007’s Top 50 Mailers (excludes catalogers) Company Sales/Revenue Industry List Manager(s) (in millions) Citigroup $146,558 Financial Does not rent Bank of America $117,017 Financial Does not rent JP Morgan Chase $99,845 Financial Does not rent 4 Sprint/Nextel $41,028 Telecommunications Does not rent American Express $27,136 Financial/Media Millard Group Washington Mutual $26,454 Financial Does not rent Capital One $15,191 Financial Does not rent Time Inc. $5,846 Media Millard Group/ Belardi-Ostroy Inc. 4 Pitney Bowes Co. $5,730 Business Services MeritDirect Salvation Army $5,300 Nonprofit Does not rent 4 Discover Card Services Inc. $5,000 Financial Does not rent Hearst Magazines $4,550 Media Direct Media International American Red Cross $3,919 Nonprofit The Carol Enters List Co./ American List Counsel The New York Times Company $3,289.9 Media American List Counsel BMG/Columbia House $2,400 Media Specialists Marketing Services/American List Counsel Reader’s Digest Association $2,386.2* Media American List Counsel/ The Catamount Group 4 Scholastic Inc. $2,283.8 Media Specialists Marketing Services/ Millard Group/List Services Corp. Dow Jones & Company $1,783.9 Media American List Counsel Meredith Corp. $1,600 Media American List Counsel/ Millard Group Company Sales/Revenue Industry List Manager(s) (in millions) Memorial Sloan-Kettering Cancer Society $1,623 Nonprofit Direct Media International Conde Nast Publications $1,400 Media Millard

Covenant House’s Joan Smyth Dengler on Integrated Campaigns
October 4, 2006

Just as two brains often are better than one, so is the case with direct response media. Covenant House, a New York City-based nonprofit and the largest privately funded childcare agency in the Americas, has found success in supporting its direct mail efforts with other media to drive response. And the result is not only improved donations to the campaign at hand, but also to the organization’s communications over the long haul, says Joan Smyth Dengler, Covenant House’s vice president of direct response. Here, she shares some details from the nonprofit’s direct marketing program and lessons learned when layering media. Target Marketing: What direct response

Blockbuster Direct Mail 2004 Axel Andersson Grand Controls
April 1, 2005

The following is the full list of Grand Controls identified by the Who's Mailing What! Archive as having been mailed for three years or more during the past decade (1995-2004). For more information on any of these mailings, contact Archive Director Paul Bobnak, at (215) 238-5225. Or, to order access to the entire direct mail library of mailings received by the Archive between 1994 and the present, visit www.whosmailingwhat.com. AARP Membership Registration Archive Code: 571AMASRP0604Z AARP Membership Card Archive Code: 571AMASRP0397A AARP Certificate of Admission Archive Code: 573AMASRP1095AZ Advertising Age Year/$69.95 Archive Code: 205ADAGEM0799Z Air & Space 5 + 1

America’s Changing Face
April 1, 2004

Come 2010, racial and ethnic groups will account for one-third of the U.S. population. Will you be ready? The ethnic and racial makeup of the U.S. population is changing—dramatically. In July 1998, racial and ethnic groups made up a little more than a quarter of the the population of the United States. By 2010, the multicultural population is projected to climb to one-third of the total U.S. population. The three largest racial and ethnic groups driving this growth are Hispanics, African-Americans and Asian-Americans. The demographics of these groups point to a decidedly young population. As of March 2002, approximately one-third of Hispanics and African-Americans,

Stake Your Claim in the Multicultural Market (978 words)
October 1, 2003

By Rick Blume You know the numbers in the multicultural markets: 39 million Hispanics, 37 million African-Americans and 12 million Asian-Americans. The Census Bureau has documented these three groups as the fastest growing in the country, and soon they will make up close to 50 percent of America's population—half of that of Hispanic descent. By 2007, with the general market's buying power projected to be in excess of $7 trillion, the multicultural market's buying power will be more than $2 trillion; Hispanics' spending power will rise to $927 billion, African-Americans' to $645 billion and

Cast Your Bread Upon the Waters
October 1, 2002

A Little Giving Can Go a Long Way, At the Holidays… And Beyond. By Lois K. Geller At a wedding a few months ago, I met a nice man in the insurance business. He was bragging about his granddaughter, and I lamented that I wasn't a grandmother yet. A few days later he sent me a little book about being a grandmother with a sweet note. I know he didn't do it expecting any business from me, but the next time I think about buying insurance I'll give him a call. Usually when I speak at industry conferences or to my class at

The Latino Renaissance
December 1, 2000

Not since the days of the Spanish Empire—when armada galleons roamed the high seas and conquistadors traversed North America—has Spanish culture had such a pervasive influence on mainstream American culture. Consider some of the biggest names in entertainment today: former Menudo member Ricky Martin, Jennifer Lopez, Gloria Estefan, Mark Anthony, Enrique Isglesias … the list goes on. Also, Santana has made a huge comeback, and this year saw the prime time broadcast of the first annual Latin Grammy Awards. Underlying this fascination with the Latino culture is the size and anticipated growth rate of the U.S. Hispanic community, coupled with a saturated and

Profile-Covenant House (1,817 words)
December 27, 1998

You're going to have trouble believing this letter. I mean, what I'm about to tell you is so strange and incredible, you'll never forget it. But please understand that EVERY SINGLE WORD OF THIS STORY IS TRUE!!! I'm really praying you'll take a few minutes to read it. Thank you. Dear Friend, She came to our front door Tuesday morning, dressed in dirty rags, holding a little aluminum paint can in her arms. From the second she stepped inside our shelter, she mystified us. Whatever she did, wherever she went, the paint can never left her hands...