With mobile visits to its website more than doubling during the past year, The Hunger Project saw an opportunity. Why not sign up potential donors while they're using the channel? That's when the New York-based nonprofit that's "committed to the sustainable end of world hunger" decided to hire Brooklyn, N.Y.-based Pontiflex, a mobile sign-up ad platform provider.
We’re a nation afflicted with remote controlitis. With so many marketing channels from which to choose, we constantly switch from one to the next. We don’t focus as much as we used to, and we’re certainly not loyal to one medium over another. Those afflicted with remote controlitis do not plan. They don’t think ahead. They simply do. And here’s the kicker: A lot of our constituents suffer from the same disease!
In the nonprofit world, the organization's website has the most influence on whether or not a person donates to its cause, according to Convio's Online Consumer Holiday Giving Trends from last year. In a recent whitepaper from Convio, entitled "Kick-Start Your Holiday Campaign: Proven Practices You Can Put Into Play Now," the fundraising software and marketing company discusses many best practices to boost a holiday campaign.
For each of the estimated 60 families today who will have a child diagnosed as autistic—and who may walk out of the physician’s office with only a resource folder to accompany their overwhelming shock, relief, sorrow and questions about what to do next—nonprofit organizations such as the Autism Society of America are working to provide answers. An increase in media coverage since the February 2007 Center for Disease Control autism report, which revealed the prevalence of autism is now one in 150 children, resulted in a rash of related blogs, personal Web pages and Yahoo! Groups. For the Autism Society of America, providing the
While a nonprofit’s Web site is the first place most people visit to find out more about its organization, less than 5 percent of total funds currently are raised online. Fortunately, as stated in Seven Things Every Nonprofit Professional Should Know Now About Online Fundraising and Marketing— a new whitepaper from Convio, an Austin–based Internet software and services company—online opportunities to fundraise and engage supporters are never better. It quotes a statistic from the Harvard Initiative on Social Enterprise which forecasts that 30 percent of all funds donated to nonprofits will be raised online by 2010. Here are three ways to bring your nonprofit
Established in 1901, the original purpose of the Jewish National Fund (JNF) was to enable the purchase of a Jewish state. Its early fundraising techniques ranged from the sale of JNF stamps and memorial trees planted in Israel to blue collection boxes placed in Jewish homes. The organization has been highly successful during its 106 years, playing a vital role in land-acquisition efforts, community development and the afforestation of Israel. But a good deal has changed over the course of its history and so, too, has JNF. In addition to traditional projects, such as tree planting, the organization today conducts extensive advocacy and education campaigns