Consumer Reports

Denny’s Zinger: Marketing Hillary and Timing, Timing, Timing!
April 24, 2015

On Nov. 22, 1963, consultant Paul Goldberg—with a huge mailing for Consumer Reports going out across the country—was having lunch with two colleagues at the Café Carlyle in New York. The maître d' came over to the table to report that President Kennedy had been shot.

Go Green or Go Home—Transparency and Sustainability Key to Responsible Practices
May 7, 2014

There is no question that making the individual effort to be more environmentally conscious is a good thing. However, determining best practices can get tricky with corporations going public about going green, especially when it comes to transparency and honesty with consumers. “Green-washing” refers to the unethical practice of exaggerating or outright lying to consumers about the environmental-friendliness of a company’s practices, solely to improve the brand image. Consumers, once-bitten and now twice-shy, have become more skeptical about companies that make grand claims about the sustainability of their products or practices.

The Big Issue Marketers Don't Want to Discuss
March 14, 2014

It sounds like IT, not marketing! Data breach, identity protection, customer security—these are terms that never concerned marketers much. The breaches that retailers Target, Neiman Marcus, Zappos and other brands, like Evernote, Living Social, LinkedIn and Adobe suffered have impacted the way consumers are interacting with brands. Security is now also a CMO's challenge—it's no longer only a worry for the CIO or CTO. The challenge for marketers is not making sure the CTO has bought the latest firewalls and verified all third-party vendors; the real issue is that today, it's not if your brand will be breached—but only when

3 Signs You Might Suffer From Phone Failure
October 28, 2013

One of the most important touchpoints on the consumer buying journey is the phone call. Why? Because after consumers discover your products or services on Google (or Bing, Yahoo, etc.) and those prospects are impressed with your business website, a phone call may move them one step closer to a sale.

Top 50 Mailers
September 1, 2013

Welcome to the brand new list of Target Marketing's Top 50 Mailers. For the first time, we are relying exclusively on data from our partner Who's Mailing What! in compiling this list, as well as the other lists in this article, combined with list management information provided by SRDS. Who's Mailing What! has compiled the most complete library of direct mail and email in the world, and has tracked mail for more than 25 years. Earlier this year, it relaunched on a state-of-the-art, fully searchable platform.

Don't Get Trashed — Is Recycling Discarded Mail Profitable? — Part II
January 14, 2013

In our previous post of "Marketing Sustainably," we introduced an expert discussion on whether or not recycling collection of discarded mail, catalogs, printed communications and paper packaging is profitable, and why this matters is an important business consideration for the direct marketing field. In this post, we continue and conclude the discussion with our two experts, Monica Garvey, director of sustainability, Verso Paper, and Meta Brophy, director of procurement operations, Consumer Reports.

Don’t Get Trashed – Is Recycling Discarded Mail Profitable? – Part I
December 10, 2012

Does, in fact, the encouragement of recycling of direct mail create profit for marketers, or simply good public relations (both being beneficial). Two experts from the field—Monica Garvey, director of sustainability, Verso Paper Corporation, and Meta Brophy, director of procurement operations, Consumer Reports—weighed in with their opinions and observations.

35 Top Tips of 2012
December 1, 2012

To close out the year, the Target Marketing editorial staff reviewed all the content from the magazine, Today @ Target Martketing e-newsletter and blogs in 2012, hunting for some of the best marketing ideas and tips from our top experts to share with you.

The Publishing Craps Game
October 1, 2012

On Nov. 22, 1963, consultant Paul Goldberg—with a huge mailing for Consumer Reports going out across the country—was having lunch with two colleagues at the Café Carlyle in New York. The maître d' came over to the table to report that President Kennedy had been shot.