Marketers may have been a bit disappointed in Black Friday revenues, but December's may brighten their Holiday 2014 spirits. Consumer trends are still on track for a 4.1 percent growth in holiday sales, forecasts the National Retail Federation on Thursday.
Yesterday was #GivingTuesday. It's the holiday season and consumers are in a giving mood. How do fundraisers ensure that mood doesn't melt with the snow? An onboarding strategy could prove the trick. On Monday, The Chronicle of Philanthropy predicted the social media event started in 2012 by the United Nations Foundation and New York's 92nd Street Y would raise $40 million or more for various nonprofits. Tom Held writes that #GivingTuesday works as a hangover cure, meant to "counter the commercialism of Black Friday and Cyber Monday with caring and giving." (Shoppers spent tens of billions of dollars between Thanksgiving Day and Cyber Monday.) A major problem for fundraisers, though, is many donors only give once.
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Until now, you've been happy with your email-automation vendor, but lately you feel as though perhaps something is missing ... Email automation is a wondrous thing and I'd be lost without it—as would all of my clients—but like most relationships, both parties must maintain dialogue, work together and compromise when necessary or you may find you'll drift apart. What may have started out as your dream partner, over the months or years has become less ideal
The holiday season is here, which means we can look forward to spending time with family, eating delicious food and plenty of other cheerful activities. However as a marketer, you might not look forward to figuring out how to craft effective email call to actions (CTAs), which will compete with the plethora of other campaigns delivered to inboxes during this busy season.
Email service provider Constant Contact’s mobile email study discovered 80 percent of smartphone owners say it is “extremely important” to read emails on their mobile devices, with 75 percent of the nearly 1,500 survey respondents claiming they were “highly likely” to delete an email if it couldn’t be read from their smartphone. With the help of research firm Chadwick Martin Bailey, Constant Contact surveyed 1,497 smartphone owners to gain deeper insights into mobile email open rate habits among different age demographics. The study found that among participants age 18 to 30, 88 percent open email on a mobile device,
If customers are going to subscribe, purchase or contact an item from your website, it’s important to make this process as easy as possible. An online contact form is very beneficial as an optimization strategy. Not only is it a convenient format to reach out and grab user attention, but it’s also a conversion pathway. A contact form provides an easy method for a business to retain information, as well as measure and track progress internally. Moreover, a contact form signifies trust because the business will eventually be communicating with them. About 66 percent of small business websites don't have
By now, you're probably well aware of the impact mobile devices have had on how email is read. Considering mobile marketing firm Knotice's recent survey, which found that 41 percent of marketing emails are opened on mobile devices, there's a very good chance you're reading this article on a smartphone or tablet right now. It's become an accepted fact of our marketing lives that emails need to display well, regardless of the screen size on which they are displayed.