Americans watch a lot of video. comScore reports "187.8 million Americans watched 46.6 billion online content videos in March, while the number of video ad views totaled 28.7 billion." Chances are, a lot of those marketing videos suck, says Jennifer Santoro, integrative marketing specialist and chief happiness officer for InVidz Smart Video Technology. From a safe distance in Hilo, Hawaii, the CHO of the video marketing platform provider tells Philadelphia-based Target Marketing magazine that many marketers who go to the effort of making a video have common ways of ensuring they "just don't work."
Free shipping continues to drive purchasing decisions—58 percent have added items to their shopping carts to qualify for free shipping and 83 percent are willing to wait an additional two days for delivery if shipping is free. More than one-half of online shoppers said they want to see the total purchase cost early in the checkout process, and the majority prefer seeing the expected arrival date rather than the number of days it will take for the product to arrive. While consumers prefer most of their packages (74 percent) delivered to their home, there is a growing trend for alternate
ComScore released its annual US Digital Future in Focus report this week, offering a year-end wrap of many of the trends it's tracked throughout the past year and a look towards the next. One of the more telling stats concerns email use among those in their teens and twenties. According to the report, Web-based email use among 12-17 year olds dropped 31 percent in the past year, while use among those 18 to 24 saw an even bigger drop of 34 percent. ... a big factor is the growth of email use on mobile devices
According to comScore, Cyber Monday is now the busiest shopping day online. Or at least it was last year, for the first time, after a steady rise in rank over the past few years. Now, it probably won’t be No. 1 again this year, or in most future years, because the last three years were a bit of a special case: There were fewer shopping days between Thanksgiving and Christmas than the previous few years, so people had pent-up demand to get going on their shopping on Cyber Monday.
comScore, a leader in measuring the digital world, today announced the introduction of Video Metrix 2.0, the next generation of comScore's industry leading online video measurement service. The new service offers several enhancements – including reporting of online video ad impressions – designed to better align with the realities of today's online video landscape.
By Hallie Mummert Target Marketing talks to industry experts about the trends that are shaping the way direct marketers do business. If it feels as if the floor is moving beneath your feet these days, it's not just your nervous knees knocking together as you map out your direct marketing program's path. Major changes in culture, technology and process are occurring that will radically alter today's business model, pushing direct marketing in new directions, too. This business revolution is both information- and customer-driven and, if direct marketers don't catch up with these trends, it could be government-driven. Of the eight industry experts interviewed for