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Hanover Direct's Brand New Focus
June 1, 2003

Hanover Direct Had Nearly Drowned Among Too Many Properties, But its Focus is Clear Now: A New Merchandising Strategy that Concentrates on Core Brands. By Alicia Orr Suman Focus. That's what was lacking at Hanover Direct, says Tom Shull, president and CEO of the company. Hanover Direct, nearly insolvent when Shull took the helm two-and-a half years ago, at one time had 22 businesses. To get out of debt, Hanover shed catalogs and other businesses, and concentrated on growing its strongest brands. Shull, a turnaround specialist who had worked on the revitalizations of both Barneys and Macy's, says it was a

Celebrating 25 Years of Change
May 1, 2002

By Alicia Orr Suman Spring 1978. The first issue of ZIP magazine hit the mail. And on the cover of that predecessor to this magazine were the faces of men and women—"Some Leaders in the Direct Marketing Field," stated the headline. The features listed in the Table of Contents of that premier issue (right) have an eerie resemblance to the subjects we now cover 25 years later: • What Is the Future of the Postal Service? • Personal Privacy in an Information Society • Facsimile Machines, For the Office of the Future • Computer Networks: The New Information Robots • Alternate Delivery: Post-Mortem for